After years of subjecting ourselves to heavy foundations, drying matte lipsticks, and so much contouring, Glossier swept in to save the day in 2014. The brand’s first products — Priming Moisturizer, Perfecting Skin Tint, and Balm Dotcom — also felt like they were bound to be Glossier's best products of all time. In the years since, the “skin first, makeup second” company has dominated the beauty industry: Glossier now boasts a full line of skincare and even more genius makeup perfect for no makeup-makeup. The achievements don't just stop there: In February 2018, the brand raised $52 million in funding from investors — and as of November 2018, the brand opened up a 3,000 square foot flagship store at 123 Lafayette in New York City, right where its very first offices were.
The new flagship is so much more than just an Instagram moment waiting to happen (even though the life-sized brow gels in the Boy Brow Room are pretty awesome). It's a way to shop for all the best Glossier products with the help of “offline editors." The two-story space, complete with a red-carpeted staircase, leads to a “wet room” where you can wash off your existing makeup and test out some of the brand's standout skincare products. Oh, and the lighting is optimal for selfies at nearly every corner.
If you're not in New York to experience the flagship and products for yourself, don't fret. In celebration of Glossier's latest and greatest, TZR asked three makeup artists to round up their favorite picks: Katie Jane Hughes, who's responsible for some — if not most — of the brand's campaigns and regularly works with models Rosie Huntington-Whitely and Ashley Graham; Lisa Storey, who counts Tracee Ellis Ross as a client, and Stephanie Navarro, the woman behind Selma Blair's signature, sparkly smoky eye. (Team TZR couldn't help but add a few of their own picks, too... the love is real.)
As for what's next for Glossier? The brand remains pretty tight-lipped but tells TZR that they have both color and skin in mind. "It’s exciting... that’s all I’ll say!" Hughes adds. And honestly, everyone has every reason to believe her.