Target’s December 2018 Beauty Arrivals Are All About The Eyes


Typically, one thing you don't want during the holidays is drama. The season can be a particularly chaotic time period, with lots of deadlines, stretched budgets, stressful travel, and time spent with family in close quarters — it can sometimes feel like a test of how much you can handle at once. There is, however, one area that can take some theatrics this time of year: Your makeup. With all the festive events you're surely attending, it's a great excuse to dial up the drama with eye-catching looks brought to you by Target's December 2018 beauty arrivals.

One look at the superstore's brand new beauty arrivals and you'll notice a theme. Target's stocked up on lots of products that are perfect for accentuating your eyes, just in time for all the end-of-year festivities that require you to get a little glam. From super-lengthening mascaras to precise eye pencils and portable eyeshadow palettes, the retailer is ready with the affordable essentials you'll need in your makeup bag this season.

If you're trying to draw attention to your eyes, one item you won't want to go without is a great mascara. As luck would have it, Target's newest beauty drops include several mascaras from popular drugstore brands, from L'Oréal Paris to Soap & Glory. The latter line just released a particularly unique product, its Unlimited Mascara, $10.99, which features a flexible wand. The beauty of this inventive mascara? You'll be able to adjust the wand at different angles to make sure you coat every last lash with the lengthening and lifting formula. The result will be an an eyes-wide-open appearance.

The new arrivals page also provides a ton of options for eyeliner, so you can pick based on your preferred style and formula. In need of a precise, subtle line? Grab e.l.f.'s Brightening Eye Liner, just $0.99, in coffee, a warm brown shade. The gel pencil liner comes with a sharpener so you can be sure your eyes are lined with precision, and a barely-there shimmer to the shade brightens your eyes without being glaring.

If you like a thicker, more dramatic lined lid, go for Soap & Glory's Supercat Fat Eye Liner. The $8.99 inky-black liner has a wide, but tapered marker applicator so you can achieve that thick, winged-out cat eye look with ease. Plus, the formula promises to dry quickly for a long-lasting finish to prevent smudging — so feel free to dance the night away without fear of your liner melting off.

The newest beauty offerings also include bold eye shadow palettes that make creating dramatic looks a breeze, and brow pencils to be sure your face is perfectly framed. And the best part is, since the majority of the affordable products will ring in at $15 or less, there won't be any drama at all when it comes to your holiday spending — so you're good to go ahead and add a few to your cart without worry. Keep scrolling to browse some of the best new budget-friendly eye makeup buys at Target, below.

L'Oreal Paris Unlimited Mascara 240 Blackest Black - 0.25 fl oz



The flexible applicator on this new mascara makes sure you don't miss a single lash.

Soap & Glory Thick & Fast Flash Extensions Effect Mascara - .31oz



For huge volume and length, go for this new mascara from Soap & Glory.

Soap & Glory Ace of Shades Eye Shadow Quad 4 x 0.04oz



This new quad palette has all the shades you'd need to create a warm, sultry smokey eye.

Almay Eyeliner Pencil With Built-In Sharpener



Because it's formulated with vitamin E, this eyeliner will be gentle on your eye area so you get sultry eye drama without skin drama.

Soap & Glory Supercat Fat Eye Liner Black - .08oz



For a thick, yet precise cat eye, try this chubby marker tip eyeliner.

Mermaid Eyeshadow Palette - 14pc - Target Beauty™



Matte and shimmer neutral shades alongside bold jewel tone shadows make this a versatile palette for any occasion.

E.l.f. Brightening Eye Liner



At under $1, this gel formula liner is an affordable way to achieve an eye-catching look.

Soap & Glory Archery Brow Defining Crayon & Setting Gel Dark Brown - .08oz



This two-in-one product has a brow defining pencil on one end, and a grooming gel on the other.

No. 7 Stay Perfect Mascara Black - 0.23oz



This mascara provides up to 24-hour wear, with no clumping, flaking, or smudging.