Target’s Latest Beauty Arrivals Are All About The Eyes


Typically, one thing you don't want during the holidays is drama. The season can be a particularly chaotic time period, with lots of deadlines, stretched budgets, stressful travel, and time spent with family in close quarters — it can sometimes feel like a test of how much you can handle at once. There is, however, one area that can take some theatrics this time of year: Your makeup. With all the festive events you're surely attending, it's a great excuse to dial up the drama with eye-catching looks brought to you by Target's December 2018 beauty arrivals.

One look at the superstore's brand new beauty arrivals and you'll notice a theme. Target's stocked up on lots of products that are perfect for accentuating your eyes, just in time for all the end-of-year festivities that require you to get a little glam. From super-lengthening mascaras to precise eye pencils and portable eyeshadow palettes, the retailer is ready with the affordable essentials you'll need in your makeup bag this season.

If you're trying to draw attention to your eyes, one item you won't want to go without is a great mascara. As luck would have it, Target's newest beauty drops include several mascaras from popular drugstore brands, from L'Oréal Paris to Soap & Glory. The latter line just released a particularly unique product, its Unlimited Mascara, $10.99, which features a flexible wand. The beauty of this inventive mascara? You'll be able to adjust the wand at different angles to make sure you coat every last lash with the lengthening and lifting formula. The result will be an an eyes-wide-open appearance.

The new arrivals page also provides a ton of options for eyeliner, so you can pick based on your preferred style and formula. In need of a precise, subtle line? Grab e.l.f.'s Brightening Eye Liner, just $0.99, in coffee, a warm brown shade. The gel pencil liner comes with a sharpener so you can be sure your eyes are lined with precision, and a barely-there shimmer to the shade brightens your eyes without being glaring.

If you like a thicker, more dramatic lined lid, go for Soap & Glory's Supercat Fat Eye Liner. The $8.99 inky-black liner has a wide, but tapered marker applicator so you can achieve that thick, winged-out cat eye look with ease. Plus, the formula promises to dry quickly for a long-lasting finish to prevent smudging — so feel free to dance the night away without fear of your liner melting off.

The newest beauty offerings also include bold eye shadow palettes that make creating dramatic looks a breeze, and brow pencils to be sure your face is perfectly framed. And the best part is, since the majority of the affordable products will ring in at $15 or less, there won't be any drama at all when it comes to your holiday spending — so you're good to go ahead and add a few to your cart without worry. Keep scrolling to browse some of the best new budget-friendly eye makeup buys at Target, below.