Reformation’s Black Friday Sale Starts Early This Year, And It Includes This Hailey Bieber Favorite

A model posing in a brown mini ribbed knit dress and black ankle boots from Reformation's 2020 Black...

With Black Friday just around the corner, it's time to channel that anticipation into a plan for fulfilling your wish-list at a much welcomed sale price. Some good news if you're still figuring out where to start: the cult-favorite eco-friendly brand Reformation is gearing up for a head start, with their holiday sale kicking off on Thanksgiving. Reformation’s 2020 Black Friday sale is that opportune moment you’ve been waiting for to snag the dress your favorite celebrity just wore, or that top you saw on the brand's Instagram feed — and there’s so much more to swoon over.

From Thursday, Reformation’s sale will extend through to November 30th — That’s five days to shop the brand’s entire website at their anticipated sale price of 30 percent off. There’s likely a slew of fashion girls virtually lined up for the online event (a recipe for items to disappear quickly), but with just a bit of preliminary thought on what your wardrobe needs most right now, you can show up to the party fully prepared to “add to cart” and go.

If there’s one thing Reformation does well, it’s playful prints and party dresses. Come Thursday, get started on your Spring wardrobe early (because why not?) with staples like Reformation’s Gavin Dress or Juliette Dress, both of which are favorites of model Hailey Bieber. Of course, a springy item can quickly become cool-weather appropriate with the right touches, so pieces like this Puff Sleeve Cardigan are great to keep an eye on, too.


For those still working from home, or simply spending more time relaxing on the weekends, refreshing your rotation with a new set like the brand's Antigua two-piece, seen on singer Kacey Musgraves, will help keep things interesting.

Finally, holiday sales are the golden opportunity for grabbing those higher ticket items. For some, winter extends well into February of next year, so if you’re still on the hunt for outerwear, Reformation’s selection boasts everything from classic faux-shearling jackets to luxe-looking, faux-fur coats.

Not only will the brand’s obsession-worthy staples be on sale this season, but other essential items such as face masks are up for grabs, too. Should you be in the mood to treat yourself (or others) for the close of the year, keep scrolling for a peek at some of Reformation's items that will be adopting a limited time discount pretty soon.

We only include products that have been independently selected by The Zoe Report's editorial team. However, we may receive a portion of sales if you purchase a product through a link in this article.

Shop Favorite To Consider For Reformation's Black Friday Sale: