This Brand Is Making A Convincing Case For Wearing Swimwear Every Day

"Sonnet was inspired by the romanticism of Australia’s meandering and secluded coast lines; our color palette can be found where the grasslands meet the sea," peony founder and director Rebecca Morton tells The Zoe Report on the inspiration behind the brand's newest pieces. No, it's surely not the first swimwear collection to be influenced by the sea — but the designs in peony's Sonnet collection blend slightly vintage silhouettes with pastel colors for a result that somehow feels entirely fresh. It's something the brand manages to do every season, and just one of the reasons it's become a go-to label for fashion girls in the know.

It's pretty obvious by looking at each swimsuit why peony developed a cult following, and why the brand can barely keep its products on shelves. Simply put, it's pretty, feminine swimwear that's often hard to come by, especially at a time when neon colors and over-the-top designs reign supreme. And its latest collection is the perfect example.

Aptly titled "Sonnet," the new pieces bring to mind a slow, warm summer day with soft pastels, tiny florals, and lace scalloped details. It's not shy about being sweet; in fact, each swimsuit embraces romanticism wholeheartedly, and all are so pretty you'll be tempted to wear them in everyday life, too (which you absolutely should).

The 17-piece collection ranges from $63.78 to $178.45, and includes both separates and one-pieces. And there's something for everyone, from the white lacy suit (which would pair particularly well with a pair of cutoff shorts on a hot summer day) to the simple, almost sporty baby blue bikini. The string that ties it all together, though, is how thoughtfully pretty each piece is — you won't find a single option that's anything short of lovely.

There's more to it than that, though. Yes, the brand clearly understands the aesthetics its customer is looking for, but it takes it a step further by marrying good design with sustainability. Peony uses something called Econyl to make its fabrics, which is a regenerative nylon fiber that's created from discarded ocean and industrial plastic waste. And luckily, peony isn't stopping there.

“Our customer is now savvier and more vocal than ever, and she expects her favourite brands to care about and look after her environment,” said Morton in a press release from the brand. “This year we are custom-creating textured sustainable fabrications, introducing sustainable lining on all of our garments and developing systems to become more closed-loop with our production processes."

It's not often a swimsuit brand checks so many boxes with its pieces (sustainable, fun to wear, and beautifully made), but peony's managed to do so. That's undoubtedly why it's known to sell out of its designs — and why you probably shouldn't wait to snatch up your favorite pieces from the new Sonnet collection before they're gone.