The day before the official launch of Peach & Lily's new Power Calm Hydrating Gel Cleanser, the brand announce on Instagram the pre-sale for it had sold out... in one day. For any beauty product, it's a huge deal — and especially so for a cleanser. While they basically serve as the foundational building blocks of skin care routines, naming cult-classic cleansers off the top of your head may be trickier than remembering famous moisturizers, or skin serums everyone loves. However, if the pre-sale is any indication, the Peach & Lily Power Calm cleanser is going to become a cult beauty hit.
Anyone who missed the pre-sale will quickly figure out why fans fell in love with the cleanser. Available to the public starting Feb. 27, the $28 cleanser is unique — Peach & Lily notes in the product description it was created with "cosmetic wizardry." Like other skincare products before it, the Power Calm cleanser focuses on properly balancing the pH level of your face.
It's a seemingly complicated part of skin care you probably know you should be taking into consideration. However, unlike some skincare companies, Peach & Lily explains the importance of pH-balanced cleansers in a way that's super easy to understand, and won't have you looking for your notes from your high school chemistry class.
The Power Calm cleanser does everything a cleanser should do: It can be used to clean your face in the morning and evening, lathering up from its gel form to a luxe foam. It also clocks in at a 5.5 pH. Why does that matter? "Skin is able to thrive the best when the pH is around a 5.5," Peach & Lily's founder Alicia Yoon tells The Zoe Report over email. "If a cleanser has a pH that is too high, which is typical for cleansers that tend to foam up a lot, then it can be very disruptive to our skin barrier and cause a lot of irritation. That's why we went to great lengths to keep our cleanser at a pH of 5.5 so that the cleanser is super gentle on even the most sensitive skin types."
In addition to the low pH, the Power Calm cleanser gets its name from a blend of skin-soothing ingredients like cica (also known as centella asiatica extract), chamomile, and camellia. Peach & Lily also threw in its famous hyaluronic acid complex — similar to the one listed in the cult-famous Glass Skin Refining Serum.
Yoon also noted that, like the Power Calm cleanser, the Glass Skin Refining Serum sold out during pre-sale in one day, too; Peach & Lily even stocked a larger amount of the cleansers, predicting that shoppers may respond similarly. But not even the brand saw the fan response coming. "We are extremely grateful and honored by all the excitement the cleanser is receiving!" Yoon says. "We created the product based on what we heard from our community on what they want in a cleanser: A super gentle, non-stripping cleanser that still deep cleans and leaves skin feeling super fresh."
So, besides the pH-balanced, ingredient-packed formula, why is the cleanser climbing up the ranks towards cult beauty product stardom? "I think creating a product that's informed by what people want is what drives the exciting response to this launch," Yoon explains. "People want to know that they were heard and that their feedback is super important — and they can discover products that seem custom-made for them."
Snag your bottle of the Power Calm cleanser below; after all, you never know when it may sell out next.