Despite the focus on maximalism seen on recent Spring/Summer 2020 runways last month, there's still very much a need and want for neutral palettes, clean silhouettes, and timelessness in the style world, as showcased in the success of minimalist fashion brands like Everlane and COS. The same can very well be said for the home decor space, as minimalist home decor brands are booming at the moment and churning out more classically chic offerings than ever before thanks to the increasing demand. However, unlike the fashion world where minimalist brands can be named without missing a beat, pinpointing decor retailers with a specific focus on simplistic styles can be a tad more difficult, especially if you're looking for something fresh, modern, and unique.
Because minimalist decor is often free of clutter and the superfluous, it needs to make a statement on its own without being both overtly bold or overtly simple. Just like minimalist clothing brands (like the aforementioned Everlane), classic and basic decor silhouettes are made new with thoughtful details (think: interesting metallic hardware, unique textures, and unexpected shapes). While base colors will always sway toward the more neutral side of the color spectrum, minimalist decor designers know the power of a little subtle pop of color and will offer furniture and accessories in muted tones like mint green, peach, and blush pink.
If you're in the market for some fresh, new decor but want to stick to your sleek and simple values, ahead, eight brands that will keep things classic yet chic as be — just like your favorite Everlane button-down blouse.
Focusing its attention on the small details, Slash Objects integrates the use of an industrial material made of post consumer recycled rubber. By pairing rubber with brass, marble, and concrete, the collection imagines new ways for materials to come together.
"I might be partially biased to AYTM because my family is Danish, and this Danish company gives me feelings of my Grandmothers home in Aarhus, Denmark. AYTM designs luxury Nordic decor that is sleek and simple, but still has a way of catching your eye. Their modern designs work well with their contrasting colors and materials, and really is a beautiful place to shop." — Brett Elron, Owner and Lead Interior Designer at Barter Design
"Muji manufactures everything from clothing to home decor, while doing their best to be environmentally friendly (the wide majority of their products are made from recycled materials). I would safely call Muji a one-stop shop for any of your needs, and they also have a policy of no logos or branding which makes these pieces even more minimalistic." — Elron
"Started by two architects and a sculptor, Blu Dot focuses on sleek and simple designs which can truly work in any space, all without breaking the bank." — Elron
A favorite for mid-century modern enthusiasts, West Elm has made a name for itself thanks to its sleek and versatile offerings and reasonable price tags.
From Scandinavian to farmhouse, AllModern has a modern piece for every decor preference — at an affordable price point to boot.
Room & Board
Named one of the Most Innovative Companies in retail in 2019 by Fast Company, Room & Board is a mecca of sorts for minimalist but chic home decor. With sleek product for every inch of your house, it can certainly be a one-stop-shop for making your house a home.
"Gus has lots of Scandinavian-inspired and mid-century modern-inspired designs with clean lines but interesting details that keep them from being boring. They also have a terrific selection of upholstery colors — color is a great way to keep a minimalist space vibrant." — Nicole Alexander, Founder and Principal Designer of interiors firm Siren Betty