Kosas Launched Its Very First Eye Product & You’ll Be So Tempted To Buy Every Color


If you dream of crafting high-impact makeup looks, but shy away as soon as the beauty blogger tutorial you watched listed way too many steps, you're not alone. After all, why do you think minimalist beauty routinely trends across the industry? So if there's one thing your makeup bag can always use, it's one-and-done wonders that give you the effect of a more involved makeup routine in a single step. Enter Kosas' 10-Second Eyeshadow, which is not only the first-ever eye product for the brand — it's unlike any other shadow currently on your beauty shelf. It's never been easier to get all eyes on you.

Upon its launch in 2015, clean beauty fans quickly caught onto Kosas' innovative formulations that are free from icky ingredients (but don't fall short when it comes to color payoff, coverage, and comfortable wear), launching it quickly into cult-loved territory. Most recently, its tinted face oil and the first product in its new Kosasport range, a plumping tinted lip balm, have taken clean beauty — not to mention your makeup routine — to new levels, making effortless beauty easier than ever. And Kosas' latest expansion into eye shadow is going to be just as game-changing.

As the name suggests, Kosas' 10-Second Eyeshadow, $28, is meant to help you get a completed eye look in just 10 seconds or less, streamlining your routine like never before. The liquid formula is water-based, quick-drying, and requires no tools other than your fingertips to get a seamless wash of intense color across your lids. Think of it like a finger paint for your eyes, that you can blend seamlessly into skin to a striking effect.

Plus, the watercolor-like shadow, which dries down to a soft powder finish that won't smudge or crease, is infused with anti-aging and skin-protecting ingredients like jojoba oil, orange flower water, and polysaccharides (the latter is typically used in rich eye creams, and Kosas is the first to include it in color cosmetic). The result is a smooth formula that glides on easily, but also soothes the sensitive skin around your eyelids and reduces the look of fine lines.

The collection of eight colors ranges from neutral to bold, meaning you may as well snag them all so you're prepared for whatever kind of beauty mood happens to strike. Use earthy shades like chestnut brown Element across your entire lid to create a single-shade smokey eye, and the sparkling champagne shade Globe at the corner of your eyes and on your brow bone for a lit-from-within look. For a more vivid vibe, colors like burgundy Fahrenheit or icy blue Waterfall fit the bill, without losing wearability.

With a game-changing texture and gorgeous shades like these, Kosas' first-ever eyeshadow is a must try. Keep scrolling to score your favorites from the clean beauty brand, below.