This NEED Alum Just Launched Her Own Clothing Brand — & You're Going To See It Everywhere Soon


Every so often, you see a new collection you know is bound to make waves among the fashion set, and that's definitely the case when it comes to KkCo's Summer 2019 collection. All it takes is one scroll through the inaugural lineup of styles to see the brand has a knack for seamlessly blending structure with fluidity, masculinity with femininity, and bold shades with neutral colors. These juxtapositions make the pieces serious contenders for a spot in your summer wardrobe — not to mention they're majorly photo-worthy.

Launching May 20, KkCo (the second "k" is silent, in case you were wondering) offers a range of ready-to-wear and accessories that may just transform your summer uniform. Even better? The collection ranges from $135 to $325, so can bring new pieces into your closet without breaking the bank. And while the label may be new, its founder Kara Jubin knows a thing or two about creating for a style-savvy customer, previously designing for the fashion-girl favorite Need Supply's in-house line, NEED.

Developed and produced in Los Angeles, the first collection from Jubin was inspired by the outdoors and camping, and that can be seen most vividly in the use of details like paracord drawstrings on the various shorts styles and carabiner closures on tops and dresses. Additionally, the collection features a number of utilitarian silhouettes ranging from shorts and pants to a standout bubblegum pink fisherman vest.

Courtesy of KkCo

The collection also brings in outdoorsy vibes with its use of an earthy hued tie-dye print on clothing silhouettes as well as on socks and an on-trend bucket hat. But perhaps the most unexpected styles within the range are the sheer organza gowns that you can layer over everything from a slip dress to a biker shorts-and-tee combo. Bring the outfit together by pairing the dresses with of-the-moment sporty sandals to ground the floaty fabric and create a picture-perfect look.

Continue on to see a selection of styles from the newly released KkCo collection and head over to the site to view the rest of the line.