(Fashion)

Here’s Why You Should Be Shopping With Garmentory’s New App

by Zoe Ward
Garmentory

There's nothing quite like the unbridled joy of discovering a new brand before it has a chance to take the fashion world by storm. That is, unless you're able to stock up on styles from said brand for less during an exclusive flash sale on your phone. Now, it's totally possible to craft a closet that's ahead of the crowd with Garmentory's new app, which gives you direct access to indie boutiques' latest buys and can't-miss sales. You're gonna want to download this new launch fast.

Garmentory started off in 2013 as a retailer with a revolutionary "make-an-offer" pricing option, which allows customers to name the amount they're willing to pay for a piece and boutique owners the power to accept or reject the offer. And now, the online store, which carries more than 800 elite and on-the-rise brands, is introducing another way to shop with its app that launched in March 2019.

The Garmentory app, available for free in the Apple App Store, provides unparalleled digital connectivity between shoppers and fashion retailers. Between exclusive in-app flash sales and custom-created video content, the app makes it easy to feel in touch with your favorite designers and brands — like Opening Ceremony, Batsheva, Maryam Nassir Zadeh, and Rachel Comey — and score pieces that'll have you one step ahead of everyone else.

Courtesy of Garmentory

"We wanted to empower our community of boutiques and designers by giving them direct access to the Garmentory customer," Garmentory founder Adele Tetangco tells The Zoe Report in an email. "The sales in the app are 100 percent controlled and dictated by them. In the end, the customer benefits from the curated surprise sales that the stores provide."

Shop the app in two different, totally dynamic ways: Via the directly-shoppable custom videos created by Garmentory's directory of boutiques and designers, and during the exclusive ultra-curated sales hosted only in the app. You'll have firsthand looks and all the cult-fave brands' coolest new offerings — and may even score them for less than you'd find elsewhere.

Garmentory's new in-app shopping capabilities may further strengthen its abilities to provide vendors with data to better drive their production and buying habits, by offering up stats on which styles are bestsellers amongst shoppers. That means that over time, you'll see more and more pieces that you love. Never a bad thing, right?

Take your shopping skills to the next level and head to your phone's app store stat to download Garmentory's first-ever app.