Floral Street Is Available At Sephora Now So You Can Finally Buy Its Cult-Favorite Fragrances In The U.S.
How frustrating is it to hear about something so fantastic, so game-changing, and so cult-adored, only to determine you've got no possible way to get your hands on it? Such is often the case with holy grail beauty buys from overseas, which haven't yet made the jump stateside to grace the shelves of American beauty buffs. And one uber-popular UK fragrance brand used to fall under that category — until now. Floral Street is available at Sephora, so get ready for a fragrance free-for-all as fellow perfume aficionados clamor for their favorite scents at the staple beauty store. And you'll want to get in on it, too.
Modern English fragrance collection Floral Street has some major news: After becoming cult-loved across Europe and Australia within two years of its debut it's finally taking the leap across the pond, much to stateside perfume lovers' excitement. And their unbridled joy is entirely warranted, considering this brand's collection of nine unique floral scents are unlike any you've spritzed before (seriously). They're feminine, flirty, fresh, and everything you'd expect in a flower-based fragrance, plus a whole lot more thanks to Floral Street's sustainable business model, responsibly sourced ingredients, and modern approach to aromatic combinations.
Each of Floral Street's nine innovative fragrances are now up for grabs on Sephora's website and will land in select Sephora stores beginning Sept. 1, meaning you can finally explore the brand's adventurous scents for yourself. The non-traditional floral aromatic arrangements, which are completely vegan and come in earth-friendly biodegradable boxes, are up for grabs in stunning statement-making 50 milliliter glass bottles, $75, on-the-go travel sprays, $26, and even a $19 Floral Street Discovery Set (ideal if you couldn't possibly decide on just one to sample). And another thing that sets Floral Street apart? Its fragrances contain 20 percent perfume oil, a higher concentration than many other scents, meaning a little goes a long way and lingers on skin throughout the day.
Whether you're feeling rebellious, lighthearted, bold, or romantic, there's likely a Floral Street perfume you'll find to fit the bill. Try Black Lotus, an edgy scent that turns the traditional rose on its head, if you want to jump out of your comfort zone in the coolest way, or opt for Ylang Ylang Espresso to experience an unexpectedly harmonious blend of sweet florals and fresh-brewed coffee. Can't get enough of honeyed, heady blooms? Try Chypre Sublime for a floral explosion. Pick London Poppy if you want a perfume that's striking and bold, yet light and airy.
Intrigued enough to try the fragrances that beauty buffs the world over can't stop raving about? Keep scrolling to explore all nine Floral Street eau de parfums from Sephora, below.
Inspired by London, this resilient scent opens with a bright beam of light via fresh florals like orange blossom and neroli. Sicilian lemon and Florida orange bring zest and a salt-spray marine note adds freshness.
Think of this sweet but bold fragrance as the demure, but edgy slip dress you'd wear on date night. Creamy vanilla beans, blossoms, cassis and citrus mingle with fresh jasmine, with a base of bamboo and sandalwood for casual refinement.
Described as a powdery floral, this fragrance combines soft violets with ripe red fruits. Hints of black vanilla, warm musks, and earthy carrot seed bring exciting, adventurous depth while sparkling lemon zest and red chili pepper add effervescence.
The idea of this woodsy, warm fragrance is the classic English rose dressed edgily in a black leather jacket. Sweet centifolia rose is deepened by spicy nuances with red peppercorn and saffron.
This addictive blend is a floral masterpiece, with purified damask rose, violets, patchouli, and geranium. Olibanum serves up a resin-wooden base for added warmth.
The scent of freshly-chopped jasmine and roses will linger on your skin thanks to this perfume — despite the fact that no roses are actually included in this fragrance. Floral Street reimagined the aroma of rose with crisp greenery and fresh bergamot, plus juicy pear and spicy pepper.
This sweet floral fragrance is full of peonies, plus bright pink berries and creamy violets. Cedarwood brings a woody warmth, and while vetiver lends the suggestion of hazelnut.
This rebellious, moody scent mingles red rose, ylang-ylang, and jasmine with a soothing, sultry aroma of just-brewed coffee, fresh cream, and spicy Sichuan pepper. It's modern and unexpected, yet addictive.