Close your eyes, and picture your dream concealer. Is it creamy, yet somehow lightweight? Full coverage, yet also blendable? Does it magically also benefit your skin? If you said yes to any of these questions, then it's time to introduce yourself to DOSE of COLORS' new Meet Your Hue Concealer. Dropping on the brand's website 10 a.m. PT on Sept. 19, the new concealer basically checks every single box a beauty fan could picture — all the while offering a hydrating, yet completely matte finish.
Obviously, creating a concealer that hits so many goals required careful planning. "I wanted to follow up our foundation launch with an all-inclusive lightweight concealer which offers full coverage and long wear that maintains our core brand values," Anna Petrosian, founder of DOSE of COLORS, tells The Zoe Report exclusively over email. "By working with beneficial properties like sunflower seed oil for moisturizing, shea butter for hydration, and vitamin E as an antioxidant, we’re really proud of this unique formula."
And like the DOSE of COLORS Meet Your Hue foundation, which arrived back in July, there are more than a handful of shades to choose from — the $24 Meet Your Hue Concealer is available in 30 shades, spread equally across six shade families (with five shades per category).
And although the concealer is formulated with skin-boosting ingredients like shea butter and vitamin E, it's also important to note what's left out of the formula: DOSE of COLORS' new Meet Your Hue concealer is vegan and cruelty free, and made without talc and parabens.
Nevertheless, applying the concealer will be seriously easy. It features a larger doe-foot applicator, which you can use to dot on the pigment. You can blend it out using DOSE of COLORS' own Seamless Beauty Sponge (which retails for just $15), your fingers, or any applicator you already have; the formula was created to conceal and easily, seamlessly blend into your skin.
For now, you can pick up the Meet Your Hue concealer on DOSE of COLORS' website starting Sept. 19 — with a larger release soon to come. The concealer arrives on Ulta's website Oct. 13, following the DOSE of COLORS pop-up shop at The Americana at Brand Sept. 19 through Sept. 22.
Ahead, DOSE of COLORS' new Meet Your Hue concealer.