Deals on beauty products are relatively rare. It's not that they don't happen, per se — it's just that it's usually not as common to walk into Sephora or Ulta and find a huge sale as it is in other types of stores, like clothing or home retailers. So when a good one happens — like Credo's Friends & Family sale, which is back for another round this year — you shouldn't sleep on it. And this is *definitely* a good one.
Why? Because it's filled with best-sellers and cult favorites — and that's not an exaggeration. From now until Nov. 10, nearly everything on the site is 20 percent off (you'll see the automatic discount at checkout), including popular products like Ilia's True Skin Serum Foundation (which has more than 100 reviews and a nearly perfect rating) and Beuti Skincare's Beauty Sleep Elixir, which reportedly has the royal stamp of approval from both Kate Middleton and Meghan Markle, according to an article from Harper's Bazaar UK in September 2019.
Speaking of celebrity favorites you can score on markdown during the sale, one of Victoria Beckham's skincare secrets is also included: Weleda Skin Food, which beauty lovers are often known to wax poetic about. (Myself included: I recently slathered this on my face during a nine-hour flight and stepped off with glowing, moisturized, and very dewy skin.) According to an interview with Into The Gloss, the fashion designer likes to mix the moisturizer with coconut oil and cover her body in the concoction — a genius hydration tip to keep in mind as temperatures drop.
If Credo has slipped past your radar until now, it's time to get acquainted. The retailer is all about "clean" beauty, and carries a large selection of non-toxic products. Credo breaks down what this means on its About page, explaining that its offerings are made without ingredients on its "Dirty List." Additionally, all of its products have documentation for ingredient authenticity, and everything is cruelty free. And its selection really is extensive: You'll find many well-known brands, like Tata Harper, alongside up-and-comers like Kosas, making it the perfect place to discover new brands while stocking up on your go-to's.
Ahead, the products you shouldn't miss in this once-a-year sale.