Not too long ago, most people associated fall with pumpkins. Or sweet potatoes. Or apples. Or possibly winter squash. Cherries were only in season from about May to late August, only to be seen in the occasional pie or tart. Now, the fruit is popping up every where you look — on that summer dress you might not be ready to part with just yet (hey, it's not that chilly), and in all of the buzzy new cherry beauty products from Tom Ford, Urban Decay, Bobby Brown, Pat McGrath Labs, and KKW Beauty. And even sweeter? Everyone can get a piece of this trend.
"Picking the right cherry shade is all about preference," makeup artist Jaleesa Jaikaran tells The Zoe Report. "While there may be rules on finding the perfect nude, it's different for berries. Whatever makes you feel best is what works." To ensure the perfect match, Jaikaran suggests testing shades in natural light to really see the true color, "especially because the natural tone of your lips also plays on how the color pays off," she notes. And if you're worried about the colors coming off too summery, you can get crafty: "Pair your favorite shade with a darker toned lip liner or eyeliner," she notes. "For your lips, angle the tip of the pencil and blend inward so you don't create a harsh line. This creates a beautifully ombré effect so you get to enjoy your cherry shade all year round."
Ahead, check out the freshest cherry beauty products that are ripe for the picking.
Now, this launch isn't necessarily surprising — Instagrammer Trendmood leaked the news of Naked Cherry shortly after Urban Decay shelved its cult favorite Naked palette. However, no one could predict all of the cherry greatness that the brand had in store: Aside from the palette, Urban Decay also released a cherry-scented All Nighter setting spray, two 24/7 liners, and three lipsticks.
Kim Kardashian West's Cherry Blossom collection isn't just a color story — the colors are among her favorite (her daughter Chicago's baby shower was cherry blossom themed!). “This collection is so beautiful and personal to me," she said in a release. "The array of pink, red, and berry hues are all inspired by my love of Cherry Blossom trees. The shades are so versatile and dynamic, making it easy to go from a day to night look.” Although the Classic Blossom Palette is sold out for now, KKW Beauty restocks happen very often — and she's got three blushes, eight pink and berry hued lipsticks, and three liners to choose from in the meantime.
Lucky attendees at Tom Ford's Spring and Summer 2019 fashion show received Lost Cherry along with their physical invites invites. And while they were fortunate to get an eyeful of his gorgeous designs, personally, I've got more FOMO about the fragrance. It's a sensual and sweet blend of black cherry and bitter almond, and opens up with griotte syrup, Turkish rose, and jasmine sambac for warmth. Notes of sandalwood, vetiver, and cedar provide an earthy finish.