8 Under-The-Radar Brands Hiding At This Cool Retailer

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For as long as I can remember, the notion of being in the know has been more appealing than, say, who you know. Whether it’s a designer on the cusp of becoming massively successful or a street style trend that feels refreshingly authentic, an overall awareness of the up-and-coming fashion brands and styles is something that continues to hold weight. So much so that entire careers — take forecasting for example — are devoted to the enticing subject and descriptives such as “insider” continue to carry significance in everyday speak.

In the spirit of this (and because we, too, enjoy staying ahead of the curve) I took to one of our favorite trend-setting sites, Need Supply, to dig around and find out who is new on the block. Founded in 1996, the Richmond-based retailer offers a heady mix of established names like Marni and Margiela while also routinely finding and featuring an assortment of emerging labels — more on that shortly. What I found was a splashy mix of aesthetics from minimalist, to edgy, to flamboyant, all of which I suspect will soon take hold not only in the fashion world but also within all of our very own closets. Keep scrolling to discover and shop eight new brands that you’re about to see everywhere.

Walk of Shame

The Moscow-based brand with the cheeky name everyone's buzzing about — Walk of Shame — serves up a mix of statement staples like bold coats, slinky slip dresses, and playful accessories, meaning you can wear it head to toe if you so desire.

Susan Alexandra

The designer's retro-feeling bag designs caught the fashion world's attention earlier this summer and we're still swooning over these colorful, youthful concoctions. Bonus: They make for the perfect holiday party companion.

Reike Nen

Founded in 2010, this Seoul-based footwear designer gives new meaning to the term statement shoe; her creations are the perfect balance between versatile and trend-forward. You could pull them off at the office, or take them out for a spin somewhere a bit more fun.


Though the brand was originally founded in the 1930s, it was recently revived by designers Ladislav and Bibiana Zdut. Within the collection you'll find crisp, classic separates in luxe fabrics and modern silhouettes — aka you'll wear these pieces around the clock.


Hailing from Hackney, London this whimsical footwear label is bound to be your next go-to for every type of shoe; pumps, booties, sling-backs, mules, and beyond. If you're a sucker for an unusual heel, these will hit the spot.

John Elliott

With the aim of making clothing that can be worn everyday, this Los Angeles-based designer is a great choice for your next wardrobe staple (think trench coat, blue jeans, etc).

House of Sunny

You can't have a bad day if you're wearing a piece from House of Sunny IMHO — everything feels bright and cheery and is crafted from fabrics all sourced in London.

DA/DA Diane Ducasse

If you tend to gravitate toward Parisian-influenced pieces then stop everything you're doing and shop this brand. The designer apprenticed at fashion houses such as Marc Jacobs and Lanvin prior to forming her own label and we'll be the first to say: her experience has paid off.