There's no bad time of year to pick up a party look at Reformation or Mango, but this holiday season, consider emerging fashion brands as an alternative source for nailing down your unique holiday dressing aesthetic. Because they're still relatively under-the-radar, your risk of showing up in the same outfit or piece as your friend or colleague is supremely low. There's also something oh-so-satisfying about being asked where your cool metallic top or festive feather skirt is from and the answer not always being Zara. Luckily, there are a number of under-the-radar fashion brands perfect for holiday dressing that can add a bit of freshness to what can feel like a same-old, same-old season.
In large part thanks to Instagram, it's relatively easy to stumble across a newer designer that has just the right product and design aesthetic gap you've been looking to fill. Ahead, learn about eight labels you may not have heard about yet and why they're a good fit for your holiday dressing wardrobe. There are the small, simple ways to create a festive feel: pearl-encrusted hair clips and even a pair of technicolor tie-dye tights included. Add to that slightly more eye-grabbing sequin skirts and feather-trim frocks up for grabs from these up-and-coming designers and you surely have all the seasonal fodder you need. See below to add a few new brands to your Rolodex and stock up on the essentials for November and December.
Founded by two Chloé veterans, this newly-launched footwear label is a tightly edited assemblage of staple silhouettes, designed with sustainable practices (they plan to be carbon-neutral and plastic free in the next year) . Keep an eye on this Paris-based brand and don't miss their bow-bedecked options for the holidays.
If you gravitate toward bold silhouettes in loud colors, then this Los Angeles-based brand ought to be on your radar for the holiday party season. Consider the sheer cobalt blue frock above for New Year's Eve — it's sure to turn heads. Or simply throw on bright tights with an LBD and your outfit is done.
Valen & Jette
An affordable piece of statement jewelry is always a good option for the holidays, which is why this costume jewelry designer is worth a bookmark. Consider one of their bold clip-on earrings with a velvet dress for your office holiday party.
Skip the sequin mini this time around and opt for a nostalgic frock for the holidays by way of Paris99. Their current collection takes inspiration from the northern renaissance and each piece is named after a painting from the 16th-18th centuries.
Satin feather dresses and matching sets are at the core of L.A.-based Rezek Studio. This is an ideal label for anyone inspired by the '90s and early aughts in need of a celebratory look, but act quick, designs are known to sell out in a flash.
Only a few seasons in, it's already clear the this UK-based label has staying power — it's already been worn by Solange, J.Lo, and Lizzo. Shop here for your holiday party look, whether it be a crimson velvet feather-trim dress, sequin high-neck mini, or something splashy in between.
Inspired by vintage and ethically made in Uruguay, this under-the-radar fashion brand is the perfect spot for unique, festive (without being too on-the-nose) pieces to wear throughout November and December.
This Parisian label handmakes their assortment of vintage-inspired jewelry. Come here for pretty pieces like a pearl-encrusted hair clip, mismatched earrings, and charm necklaces — great for sprucing up your holiday look with next to no effort.