Though you may use social media to keep up with the biggest names in fashion (such as Marc Jacobs and his personal penchant for scarves), the savvy fashionista also relies on it to find the best lesser-known brands. But if you don't have time to click through the millions of designers, pieces, and pictures on Instagram — same — then just turn to the app's @shop account to help curate your feed. And to make your social media game even easier, the new issue of Bustle's Rule Breakers rounded up 11 emerging designers on Instagram @shop.
This includes a variety of beauty and fashion, though. If you're strictly in the mood to add something new to your closet, continue scrolling down — four of the designers Bustle's Most Wanted featured in the new Rule Breakers issue are ahead, plus a few more that The Zoe Report's currently obsessed with.
Despite using a relatively niche material, Bode's quilted menswear and outerwear has gained a widespread appeal; it seems to operate outside any current trends. You can bet you'll see even more from designer Emily Bode's line as fall appraoches, too (most recently thanks to the musician Leon Bridges, whose Bode shirt sparkled at Afropunk).
Utilitarian style gets a softer, muted makeover via this workwear jacket. Crafted from a '20s quilt, only one version of this jacket exists — so if you fall for it, don't wait too long.
This one-of-a-kind, loose-fitting shirt captures Bode's nostalgic (and statement-making) aesthetic at a slightly more budget-friendly price.
The bag brand Kara has made a name for itself since its launch in 2013. With monochromatic colorways, chunky hardware, and lots of black leather, it perennially introduces forward-thinking designs and silhouettes that reimagine the typical functionality of purses.
Like the oh-so popular belt bag, this hardware-embellished wallet can be worn slung around your shoulders or hips, depending on your mood.
Your favorite shopper just became so much more luxurious. Grab this chainmail tote from Kara and take it everywhere — from the farmer's market to out for drinks.
3. Brinker & Eliza
Created by the mother-daughter duo of Brinker and Eliza Higgins, Brinker & Eliza's jewelry and accessories are reminiscent of pieces you may've worn decades ago. However, upscale accents — like 24k gold, to name just one — give the whimsical pieces an elevated appeal.
Detailed with a friendship bracelet-style design, this customizable barrette is finished with mother of pearl letters and 24k gold-plated shells. Have it spell your name, or your favorite word; as long as it's eight letters or less, you're golden.
Who says ocean-themed accessories have to stick to summertime? The combination of colorful dyes and floral-cut shapes will let you wear these playful earrings all year long.
First thing to know about the new fashion brand KkCo: the second K is silent. Second: it absolutely dominates the unconventional texture game. From sheer dresses to trendy tie-dye, KkCo is proving it's well on its way to becoming an established force in the fashion community.
You may've spotted this organza babydoll dress on Instagram, where the dramatic sheer style truly shines. If not, then be prepared to fall in love — this $325 dress is one you'll be able to layer for years to come.
In a season saturated with tie-dye, KkCo's organic hues — accented here by an equally boho lantern sleeve — quickly rose to the top.
With its eyes set on sustainable, size-inclusive swim, sport, and bodywear, Chromat is a cutting-edge brand to be reckoned with — each futuristic neon design seems like it was pulled from a sci-fi novel's pages.
Although this versatile bikini top looks as if it was painted by hand, the blue-and-white design is actually a print — applied onto sustainable fabric made from recycled fishing nets.
"'Sample sizing' tends to be an excuse that other designers cite as a reason why they don't feature a range of sizes in their runway shows," the brand noted in the product description. "Our goal is to encourage more designers to sample their collections in a range of sizes, in order to celebrate all different size bodies on the runway."
6. Susan Alexandra
In a world of sleek bags and understated designs, Susan Alexandra's beaded accessories challenge the status quo. Following the designer on Instagram (or buying one of her bags) is like joining in a brighter, happier world — one filled with fruit, prints, and neon colors.
Susan Alexandra's signature joy-sparking beaded bags have been an It-girl staple (and Instagram darling) for a minute. And they're a sensible trend, at that; each one is handmade in Susan Alexandra's New York City studio.