As you know, a good concealer brightens your under-eye area and maybe adds a little dimension to your foundation. But a "holy grail" concealer covers random pimples you didn't have the night before, seamlessly gives your skin a post-facial glow, and makes your friends think you actually get nine hours of sleep a night. Only you can decide if one of the new concealers at Ulta is your makeup routine's missing piece, but the odds are in your favor: Smashbox's new concealer just arrived alongside a $5 drugstore formula the internet is already obsessed with.
Try out the new Smashbox concealer if you need long-lasting coverage. The Smashbox Studio Skin Flawless 24 Hour Concealer is available in 30 shades and retails for $24 — an appropriate number, since the brand promises the formula can withstand an entire day of wear. Knowing your concealer could last a full 24 hours on your face without melting off is comforting (even if you won't be testing that experiment for yourself). Created to be as user-friendly as possible, the concealer applicator wand is perforated and petal-shaped; the design allows it to pick up the perfect amount of the creamy formula when you take it out of the tube.
Though the shade range is smaller and the wear time clocks in at only 16 hours, e.l.f. Cosmetic's 16HR Camo Concealer is getting high marks from Ulta shoppers — and the fact that it's only $5 is nice, too. Reviewers compare the full-coverage formula to much more expensive brands, and even give the cheap product one of the highest compliments you can pay a concealer: It actually resists creasing.
Tired of trying creamy formulas, though? Ulta's new releases feature a few cutting-edge concealers, no applicator wands necessary. Years of perfecting powder formulas have proven that you can count on bareMinerals' non-liquid products, and the Concealer Broad Spectrum SPF 20 is no different. Try the $20 powder, or PYT Beauty's All + Nothing / Concealer — a stick formula with a hidden brush — for $18 if you prefer a thicker texture.
Ultimately, how a concealer performs depends on your skin, foundation, and the makeup you put on top of it, so go ahead and explore all that's out there to find your holy grail. Below, a few of the most eye-catching concealers from Ulta's new releases.