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5 Fall 2018 Beauty Launches That Are Inclusive And Affordable

Come fall, new beauty launches drop as frequently as leaves on trees. You already know that you'll get your dark, moody lipsticks, or a shimmery 36-pan eyeshadow palette perfect for your glittery holiday party look. And of course, there's no shortage of hydrating hair masks or color-enhancing shampoos and conditioners to bring the best out of your dye job. But on occasion, you'll get a few picks that don't contain enough pigment for all skin tones — or hair products that don't suit a variety of textures or colors.

This time around, brands like Charlotte Tilbury, Cover FX, Kaja, and (of course) Fenty Beauty by Rihanna are looking out for their consumers — every last one of them. 2018's best new beauty launches are way more inclusive, with concealers in a variety of shades (as many as 30!) and nude lipsticks tested on a multitude of complexions are coming down the pipeline. But the party doesn't stop at makeup: Head & Shoulders' new launch is targeted to consumers with natural hair, and Redken has a new range made for those with gray and silver tones.

Ahead, get all of the details on the most exciting launches to hit shelves — and celebrate the fact that the tide is finally turning in terms of inclusivity.

Power Play Concealer


Cover FX

Cover FX's new line of concealers, with 30 crease-free, long-wear shades, isn't just great for under-eye coverage. The range of darker shades are perfect for contouring, too. Even better? All of the products are free of parabens, fragrance, mineral oil, talc, gluten, phthalates, and certain damaging sulfates — meaning that they look good and are good for the environment, too.

Color Extend Color Depositing Graydiant Shampoo



Gone are the days of trying to hide your grays. Redken's Color Extend Graydiant range, with customized pigments and soothing lactic acid, helps you celebrate them — and make your naturally silver hair shine the way that it deserves to.

Don't Settle Concealer



Kaja, a Korean beauty born in the United States that caters to a variety of skin tones, features several fun product innovations (like a longwear pigmented stain and a mochi-textured higlighter). But my personal favorite? The brand's medium-coverage formula melts onto the skin and blends smoother than butter.

Royal Oils Deep Moisture Masque


Head & Shoulders

According to a release from the brand, Head & Shoulders' new Royal Oils collection was dreamed up by a team of Black hair experts "who understand Black women’s hair and scalp needs and is crafted to deliver long-lasting scalp relief and moisturized hair." There no sulfates in the line of six products, and — as the name indicates — contains a variety of oils (including peppermint for the scalp and coconut for the hair) that help with moisture and shine.

Stunna Lip Paint Longwear Fluid Lip Color


Fenty Beauty by Rihanna

Unveil is the second Lip Paint in a family of five, but arguably one of the most exciting launches. Everyone knows that nude shades are tough to find — especially when you have darker skin. Rihanna and her team tested the new shades out on a variety of complexions, ensuring that everyone can be a Stunna. Honorable mention goes to Univited, a matte black, and Uncuffed, a rosy mauve.