Come fall, new beauty launches drop as frequently as leaves on trees. You already know that you'll get your dark, moody lipsticks, or a shimmery 36-pan eyeshadow palette perfect for your glittery holiday party look. And of course, there's no shortage of hydrating hair masks or color-enhancing shampoos and conditioners to bring the best out of your dye job. But on occasion, you'll get a few picks that don't contain enough pigment for all skin tones — or hair products that don't suit a variety of textures or colors.
This time around, brands like Charlotte Tilbury, Cover FX, Kaja, and (of course) Fenty Beauty by Rihanna are looking out for their consumers — every last one of them. 2018's best new beauty launches are way more inclusive, with concealers in a variety of shades (as many as 30!) and nude lipsticks tested on a multitude of complexions are coming down the pipeline. But the party doesn't stop at makeup: Head & Shoulders' new launch is targeted to consumers with natural hair, and Redken has a new range made for those with gray and silver tones.
Ahead, get all of the details on the most exciting launches to hit shelves — and celebrate the fact that the tide is finally turning in terms of inclusivity.