Starting the “new year” on January 1 is kind of arbitrary, really. The date is only significant because a Roman dictator (Julius Caesar) deemed it so. Still, I guess it’s as good a time as any to reevaluate your entire life, or at least your entire beauty routine. Will this be the year you actually get bangs? Or organize the skincare products that have taken control of your bathroom cabinet? Allow the
new beauty products for January 2020 to guide you toward the right (albeit random) resolution for you.
If you’re curious about the clean beauty trend, consider the latest skincare products from Moon Juice: Milk Cleanse, a straightforwardly-named milky cleanser; and
Cosmic Cream, a mushroom-infused moisturizer — both made without parabens, petrochemicals, phthalates, or silicones. Perhaps you want to cultivate a more sustainable self-care regimen; in which case, Bathing Culture and LESSE have just the thing. The former recently released its cult-favorite Mind and Body Wash in one gallon jugs (all the better for refilling, which makes for less packaging waste), while the latter now offers a plastic-free detangling comb crafted from wood and paper pulp. Want to finally take up facial massage? Grab UMA Oils’ brand new Kansa facial wand — it's Ayurveda’s answer to the jade roller.
Ahead, 31 beauty products launching in January 2020 (one for every day of the month) to arbitrarily set the tone for the year ahead.
1 Tatcha Serum Stick
On Jan. 2, experience serum in stick form thanks to the latest innovation from Tatcha, featuring 80 percent all-natural squalane and a hint of Japanese lemon balm.
2 Diptyque Eau de Parfum Eau Capitale
Diptyque's forthcoming fragrance, set to launch in Jan. 2020, is heavy on the chypre. If you're not sure what that means, imagine an "Art Nouveau masterpiece in old Parisian actress and model, Sarah Bernhardt’s, former apartment bathroom — which is now a conference room in diptyque’s corporate office," as the press release suggests. It kinda smells like that.
3 Naturopathica Sweet Cherry Polishing Lip Scrub
On Jan. 6, natural beauty brand Naturopathica reveals the Sweet Cherry Lip Collection, including this polishing scrub. With exfoliating cherry seed powder
and antioxidant sweet cherry puree, it's a very cherry treat, indeed. 4 Josie Maran Argan Beta-Retinoid Pink Algae Serum
On Jan. 7, the latest iteration of natural retinol arrives: Josie Maran's "pro-retinol," derived from pink algae.
5 La Mer Renewal Body Oil Balm
2020 is the year of treating your elbows and ankles to $195 luxury balm, as evidenced by this Jan. 1 launch from La Mer.
6 John Freida Detox & Repair Shampoo
Avocado, green tea, vitamins B and E... is this breakfast bowl recipe or the ingredient list for John Freida's January release, the Detox & Repair Collection? (Hint: It's the last one.)
7 Juice Beauty Detox Charcoal Mask
With charcoal made from fast-growing bamboo, Juice Beauty's Jan. 1 launch — available exclusively at Ulta — is an eco-conscious alternative to traditional charcoal masks.
8 HydroPeptide Firma-Bright 20% Vitamin C Booster
This mid-January arrival from HydroPeptide features 20 percent stabilized vitamin C to brighten and boost collagen production.
9 Sobel Skin Rx 15% Niacinamide Gel Serum
Celebrity dermatologist Dr. Howard Sobel launches his very own, highly anticipated, totally clean skincare line on Jan. 1.
10 Curology Spot Patrol Patch
Starting in January, you'll be able to add a set of Spot Patrol Patches to your monthly Curology subscription.
11 H2O+ Hydration Oasis 4-Step System
Dry winter skin got you down? Cheer up and plump up with H2O+ Hydration Oasis 4-Step System, available on Jan. 2.
12 Sigma S01 Clay/Mud Mask Brush
Sigma's industry-loved brushes have previously only been available as part of a six-piece set. That changes on Jan. 14, when the brand releases them as individuals.
13 Phlur Vivid Ambition Set
On Jan. 2, clean fragrance brand Phlur reveals the Vivid Ambition Set, a new way to test its most popular scents, featuring Añoranza (my personal favorite), Siano, and Améline.
14 Moon Juice Milk Cleanse
At the end of December, Moon Juice uncapped its latest clean skincare creations. Don't miss out on Milk Cleanse, a creamy cleanser made from fermented coconut and adaptogenic mushrooms.
15 LESSE Everyday Comb
It may have started with less-is-more skincare, but with the late December launch of the Everyday Comb, LESSE cements itself as a sustainable lifestyle brand to watch.
16 UMA Kansa Wand
Consider a Kansa wand the Ayurvedic version of a jade roller — and experience its massaging magic with UMA's December release.
17 Charlotte Tilbury The Queen of Glow Palette
“Darlings, they call me The Queen of Glow because of my lifelong passion for the transformative, magical power of RADIANCE on the eyes, skin, body and mind," Charlotte Tilbury declares in a press release to The Zoe Report. Channel that energy when you use her new The Queen of Glow Palette, a Dec. 20 release.
18 Free People Lip Juice Balm
Free People's plant-based lip balm, a late December launch, is packed with botanical oils (and no petroleum or mineral oil) to leave chapped lips moisturized, naturally.
19 e.l.f. Cosmetics Matte Putty Primer
On Dec. 26, e.l.f. Cosmetics reveals its Matte Putty Primer, ideal if you like your face to have a velvet-y finish.
20 Bathing Culture 1 Gallon Refill for Mind and Body Wash
Superfans of Bathing Culture's Mind and Body Wash (
ahem, me) will appreciate the eco-friendly brand's Dec. 16 arrival: a one gallon refill that helps eliminate packaging waste. 21 Tatcha Kissu Lip Mask
Tatcha is rereleasing its Kissu Lip Mask after a year-long hiatus on Jan. 2. Pre-order begins Dec. 19 — and the waitlist is already 4,000 people long.
22 Meow Meow Tweet Deodorant Party Pack
May 2020 be the year you find a natural deodorant that actually works, with Meow Meow Tweet's Deodorant Party Pack, new as of Dec. 18.
23 Objective Smooth + Luminous Collagen Powder
Resolve to add a science-backed collagen powder, like this late December arrival from Objective, to your morning smoothies.
24 West Skincare Triple C+E
The latest from West Skincare, which arrived on Dec. 18, features three different types of vitamin C and E to help combat the skin-dulling effects of pollution.
25 amika Reset Cooling Gel Conditioner
Need to cleanse your scalp after a month of fancy updos and last-minute blowouts? Amika's gel conditioner, fused with menthol, resets your hair without stripping it. It launches on the brand's site and at Sephora in January 2020.
26 Fenty Beauty Snap Shadows Mix & Match Eyeshadow Palettes
New as of Dec. 17, each of Fenty Beauty's eight mini Snap Shadow palettes can be used on its own, or "snapped" together to make one mega palette.
27 Wrinkles Schminkles InfuseFAST Facial Sheet Mask
This December arrival from Wrinkles Schminkles is made of biodegradable biocellulose. Wear it once, then compost it.
28 L'Oréal Paris Bambi Eye Washable Lengthening Mascara
For the ultimate doe-eyed lashes, check out L'Oreal's December launch: Bambi Eye Mascara.
29 OUAI Volume Spray
As of Dec. 26, OUAI is officially relaunching its best-selling Volume Spray, back by popular demand.
30 L’Oréal Paris Revitalift Derm Intensives 10% Pure Glycolic Acid Serum
This derm-approved, 10 percent glycolic acid treatment completely "resurfaces" the skin, L'Oreal says in a press release to TZR of its December new arrival.
31 Avon Moisture Cushion Blush
Avon's December collaboration with The Face Shop, the Moisture Cushion Blush, marks the brand's first foray into K-beauty.