16 2019 Drugstore Skincare Launches That You Need In Your Life
“Drugstore” was once a dirty word to those serious about skincare — but it's (almost) 2019, and that stereotype is totally a thing of the past. Today, the same actives you look for in luxe skincare must-haves — vitamin C, hyaluronic acid, and antioxidant matcha, to name a few — are easier than ever to produce for the masses (and affordably, at that). These key January 2019 drugstore skincare launches alone are enough to convince even the staunchest supporters of high-end skincare to take a walk on the wallet-friendly side.
Whether you’re strolling through the aisles of Target or scrolling through the latest on Amazon, you’ll notice some consistent themes in affordably-priced skincare. The first? Sleeping masks you don't have to splurge on. While prestige Korean beauty brands like Laniege and Glow Recipe popularized the concept of the sleeping mask — essentially, a hydrating moisturizer or gel to wear overnight — in 2018, Aveeno offers an under-$20 version for the new year. The brand’s Positively Radiant MaxGlow No Mess Sleep Face Mask is infused with kiwi extract, which contains a high concentration of vitamin C to soften and brighten skin while you sleep.
Always an inexpensive fave, Aveeno is also leading the charge on the “booster drops” trend with its MaxGlow Infusion Drops, spiked with lemon peel extract (to exfoliate and even skin tone) and designed to be mixed with your go-to moisturizer. Physicians Formula offers similar functionality with its new line of three Skin Booster Vitamin Shots ($12.95): one to brighten, one to target signs of aging, and one to hydrate. For a dose of pollution-fighting antioxidants, reach for E.l.f.’s $10 Antioxidant Booster Drops, packed with vitamin C, vitamin E, and snow mushroom extract (said to be the new hyaluronic acid) to simultaneously moisturize and neutralize free radicals.
Botanical-based skincare is also taking over the drugstore scene this year, most notably via new brand Grace + Tonic. Available at Target in January 2019, the line “fuses the thoughtful intelligence of Mother Nature with the latest advancements in skincare science for high-performance botanical beauty,” according to a press release. Products like the Moisture Cream (with rosehip oil, mango butter, and aloe), the Cleansing Mud (with Brazilian purple clay and cupuacu butter), and the Eye Serum (with vitamin E and green tea) are all certified by the Cosmetic Organic and Natural Standard (COSMOS) for organic, sustainably-harvested ingredients — a first in Target’s history.
Drugstore staple Garnier is also set to unveil its new 96 percent Naturally Derived Skincare line at the start of the new year, featuring SkinActive Soothing Rose Water 3-in-1 Moisturizer and Garnier Glow Boost Illuminating Moisturizer with Apricot Extract; both under $12 and, as the name suggests, formulated with 96 percent naturally derived ingredients like pearls, rose water, and apricot.
Ahead, 16 brand new drugstore skincare launches to give Sephora a run for its money.
Shop Drugstore Skincare
Manuka honey and natural oils work together to soothe and soften skin, while a cooling rollerball applicator de-puffs the under-eye area for bright, wide-awake eyes.
Hyaluronic acid is known for holding 1000 times its weight in moisture — so this new serum from L'Oreal, which feels weightless, actually locks in hydration like no other thanks to a 1.5 percent hyaluronic acid formulation.
Dull winter skin? Grab a tube of Garnier's Glow Boost Illuminating Moisturizer. It includes pearl extract to refract light and apricot extract to deliver a natural glow, for skin that's instantly warm and radiant.
What's inside: Naturally derived rose water, beeswax, and soybean oil. What's not inside: parabens, silicones, dyes, or sulfates.
Besides looking great in a #skincare Insta, Bliss' recently released Rose Gold Rescue Cleanser hits on the rose water trend with a creamy, gentle formula suitable for all skin types. Use it as a makeup remover or a hydrating face wash.
Dermatologists posit that in 2019, pollution protection will become as essential as sun protection. Spritz on a layer of Neutrogena's Hydro Boost City Shield Facial Gel Mist to replenish stressed city skin and protect it from future pollution damage (like wrinkles and age spots).
Why splurge on a sleeping mask when you can save with Aveeno's newest release? Simply slather it on before bed and wake up with healthier skin, thanks to antioxidant kiwi and softening soy.
Add a brightening boost to your favorite moisturizer with a few drops of Aveeno's MaxGlow Infusion Drops, designed to deliver luminous skin via a healthy dose of vitamin C.
E.l.f.'s latest Antioxidant Booster Drops can turn any moisturizer into a pollution-fighting formula, targeting wrinkles and hyperpigmentation for just $10.
"Be your own mixologist," says Physicians Formula — and the brand's brand-new Skin Booster Vitamin Shots make it easier than ever. Hydrogel capsules deliver a boost of vitamin C that can be mixed and matched with moisturizers, primers, and foundations for an all-over glow.
Expect to see a lot of green tea in the skincare section of your local drugstore in 2019. Its antioxidant properties are finally accessible to the masses thanks to launches like Physicians Formula's The Perfect Matcha 3-in-1 Cleansing Balm; which removes makeup, cleanses the skin, and leaves behind a layer of hydration in one easy step.
Target's range of COSMOS-certified skincare hits stores and sites in January 2019, and includes this green tea-infused Eye Serum to keep the skin around your eyes firm — and totally safe from chemicals.
Sea sponges are basically nature's exfoliators, and this one from Doll Face includes a hint of green tea to calm and cleanse skin while you scrub.
Like a chemical peel in a tube, No 7's newly launched resurfacing mask features a potent blend of glycolic acid, fruit enzymes, and licorice root to exfoliate skin and even skintone in 15 minutes flat.
A steal at under $6, Neutrogena's latest cream-to-foam creation harnesses grapefruit to cleanse pores and wash away acne-causing bacteria in the gentlest way. Pro tip: Use as part of your morning routine to get an energizing boost from the smell of grapefruit.