Sephora stores don't necessarily feel gigantic. You can get from the front door to the back of the store fairly quickly. You can typically find what you're looking for in, oh, 10 minutes. But that's just it — what about what you're not looking for? If you step into the beauty retailer with an open mind and even more open wallet, hunting for hidden gems at Sephora, then suddenly it turns into a labyrinth of lipsticks, skin care, and endless eyeshadow palettes.
Throw in the fact that new products seem to arrive every single day, and it can feel like quite the task to filter through the store's humongous selection. But this is where the retailer's cult appeal steps in; because you are never the only beauty shopper looking through the store, online or IRL. And with great numbers comes a great number of reviews — pushing those previously hidden cult favorites to the top of your shopping radar.
The best part? Although you may visit Sephora to pick up your favorite $125 eyeshadow palette, so many highly reviewed products at the beauty store are under $25 (like this colorful lipstick collection which retails for just $8 per tube). Which means that finding affordable beauty products at Sephora is easier than you'd ever think, too.
To get started, just keep on scrolling. Below, 11 hidden gems you can shop at the beauty store all under $25.
Even though this lip mask has a head-turning 5,800 perfect reviews on Sephora, it still retails for just $20. Pro tip: Use a thin layer as a moisturizing gloss before a long night out.
Pick up this under-$25 First Aid Beauty buy to see how a face cleanser could win itself 2,500 perfect reviews. (Hint: It's formulated with aloe leaf juice *and* glycerin.)
This highly rated sheet mask gives you a chance to try out the famous K-beauty brand for under $10 (and also uses a swoon-worthy mix of marine collagen and witch hazel).
Clinique's cleansing balm remains a cult favorite, year after year; and this travel-friendly size is great for tossing in your makeup bag without wondering if it'll spill everywhere during your flight.
Makeup & Tools
The Sephora Collection's #LIPSTORIES lineup is *incredibly* impressive — especially for an in-house lipstick collection. It features three finishes (matte, metallic, and satin), plus tons of unique shades.
Loved for its portability, Kaja's Beauty Bento trios come in both matte and shimmer finishes — with the glitter shades known for being shockingly bright.
While still pretty new — having debuted in August — Benefit's full-coverage Boi-ing Cakeless Concealer already has won itself more than 2,700 5-star reviews at Sephora.
For as much attention as Rihanna's beauty line (deservingly) receives, it can be surprising to see that its fan-favorite products — like this universal red lipstick — are still affordable.
Add IT Cosmetics' Superhero Elastic Stretch Volumizing Mascara to your mascaras-to-try list (if you haven't already): It's formulated with biotin, protein, and peptides to ensure your lashes stay flexible even while coated.
To achieve the brand's iconic brows, you first must pick up one of its pomade-friendly brushes. The #7B's brush tip is razor sharp, allowing you to create thin, hair-like lines with your chosen brow product.