There are many ways to look back at the last year: the vacations you've taken, the Sweetgreen Kale Caesars you've consumed, and most importantly, the items you've been convinced to buy because of Instagram. While the social media platform may not have started as as a place for shopping ideas, rather a spot to share your sepia-filtered selfies, it has come to be one of the most important places to spot trends and emerging brands. In 2019, the most viral fashion items on Instagram are still part of the style conversation — whether it be from a brand that blew up, or a heavy hitter back with the next big thing.
Back in May, Instagram launched @shop, an internally led account that allows followers to learn about and purchase brands curated by the platform itself, Barrineau and Entireworld being two of the first.But there are plenty of influencers and brands using their feeds as places of discovery for potential new fans as well. In fact, this year the influencer marketing industry is estimated to be worth over nine billion dollars. Below, shop the viral fashion items that you may have been convinced to purchase already, but if not, consider scooping up right now. They took off over the last 12 months, but it's just the beginning.
Anything Rihanna has a hand in creating tends to set the internet abuzz. So, it shouldn't be all too surprising that the multi-hyphenate's new collection — and specifically her ultra-glam sunglasses — have taken Instagram by storm.
Outdoor Voices Exercise Dress
The buzz over athleisure has quieted over the past year, but there are still certain items that capture the zeitgeist, many of which are from Outdoor Voices. The exercise dress fits squarely in the practical-yet-looks-so-good category, an area the recreational brand has full mastery of.
For those seeking an easy way to incorporate luxury fashion into daily ensembles, a patterned pair of tights is an easy (and cost effective) way to do so. They're an easy choice to punch up a more pared-back look.
Cecilie Bahnsen's High-Volume Dresses
Cecilie Bahnsen's high-volume designs became instant favorites after they first debuted on the runway in Copenhagen. Soon, influencers were clambering for pieces and they became an instant street style staple.
Prada's Platform Brogues & Loafers
Prada has managed to create must-have pieces since before even the internet existed. This year, it was all about the brand's platform brogues and boots which were near impossible to buy as they flew off the shelves.
Chunky Chain Necklaces
Dainty layering took a backseat this year to oversized, chunky chains — arguably the year's most viral jewelry trend. A thick, metal chain is both edgy and minimal and doesn't take much effort to throw on with jeans and a tee.
KkCo's Bold Sheer Dresses
KkCo burst on to the NYC fashion scene this year, becoming an instant favorite among a downtown-cool trendsetting crowd. The brand's penchant for bold colors has made it a major hit online.
Bottega Veneta's Pouch Bag
The fashion world has an obsession for all things Daniel Lee (AKA #NewBottega) but the brand's clutch is a particularly popular piece that was part of a viral Instagram campaign involving all sorts of items shot inside the hinged design.
Paloma Wool's Checkered Separates
Virality can often be predicted by an item's ability to make you pause and stare — on or offline. Paloma Wool's trippy checks do just that.
Neon Green Ganni
Copenhagen stalwart Ganni is a long-standing influencer favorite due to its knack for bold colors and prints. This year, it was it's slime-y neon pieces — sweaters, dresses, and skirts alike that were particularly popular.