In the span of five years, ColourPop Cosmetics went from an indie, Insta-famous makeup brand to a globally recognized line of high-performance pigments and base shades that work on a wide range of skin tones. There are numerous ColourPop products for dark skin that go on like a dream, thanks to the products' rich pigment and a range of 42 foundation shades. Of course, that should come as no surprise, as the brand's mission is to "disrupt industry norms and redefine luxury through product innovation versus price," according to its site.
That's not to say that there weren't a few bumps in the beginning of the brand story. In 2016, ColourPop apologized for using unflattering shade names to denote darker tones at the time of the Sculpting Stix launch. And since then, the brand continues to redeem itself in the eyes of consumers: In Jan. 2019, ColourPop ranked number three in terms of consumer purchase intent on CherryPick's Top 10 Brands: Color Cosmetics. Plus, collaborations with influencers like Shayla Mitchell and Ellarie Noel always have such positive reception on social media (and on-site, as the products tend to sell out).
"I've had a great experience with ColourPop," model Jans Alcantara, who posed in a Savage X Fenty campaign, tells TZR. She also collaborates with ColourPop with sponsorships through Instagram. "I think they’re a great quality makeup company, and not to mention very affordable. I always gravitate toward buying eye shadows and lipsticks."
Beauty content creator Akilah Carry agrees. “At any given time I can be using three to five products from the brand in one makeup look," she says. "I use the No Filter Foundation Stix and their lip products. The Super Shock Shadows and highlighters are pretty good, too — they have so much pigmentation."
Ahead, read (and see) the products that Alcantara, Carry, and others have tried, tested, and love.
This newly launched mascara is easy to apply and keeps lashes full, curled, and it won't add any clumps.
"I really love to use the Foundation Stix in 197w to contour my face," Carry says. The coverage is medium but buildable, and feels completely weightless.
"I have a drawer filled with Colourpop lip products ranging from liquid mattes to their luxe lipsticks," Carry adds. This lipstick is creamy and includes hydrating butter that keeps your lips comfortable.
This liquid lipstick is full of pigment and offers longlasting comfort to your lips.
With four iridescent shades, this palette offers a glow that is unmatched.
Full of shades that are so rich and creamy, you'll be able to create bold looks with just a few swipes.
"I love ColourPop's Ultra Matte Liquid Lipstick in Limbo," Hall says. The lipstick is fast drying and gives bold, and smooth color.
Hall also recommends this mate liquid lipstick in a pretty, dusty burgundy shade.
"The ColourPop lip liners are amazing," Loje says. This shade provides the perfect nude color on darker skin tones.