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Instagram It Girls Are Obsessed With This Vintage-Inspired Label

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Bloggers and social-media stars have become reliable bellwethers for introducing independent designers, albeit often mashed up with high-end labels and fast-fashion brands. And we can’t help but notice how many of these It girls are singing the praises of LA-based Lykke Wullf, styling themselves in the brand’s signature cropped pants and curve-hugging overalls inspired by designer Jemma Swatek’s Scandinavian heritage (she grew up in Denmark) and her current home of vintage-happy Southern California. Instagram-certified cool girls Reese Blutstein, Paige Elkington, Lauren Leekley, Aleksandra Zee, Courtney Halverson and more are sharing snapshots of the label’s desert-perfect clothing that effortlessly combines throwback vibes with modern updates. Scroll through to see a few of our favorite pieces. We’re calling it—this is the indie brand to wear this season.

Dana Boulos

Lykke Wullf

Kate Parfet (left) wears the Ranch Jacket with Faux-Fur Collar ($360) and the Tie-Shoulder Slip Dress ($168). Glori Reantaso (right) wears the Rib-Knit Lola Tee ($98) and the Angelica Velvet High-Rise Pant ($275).

Dana Boulos

Kate wears the Knit Kelly Turtleneck ($146) and the Tie-Shoulder Slip Dress ($168).

Dana Boulos

Glori wears the Button-Up Pajama Top ($248) and Kate wears the Claudia Zip Top ($160).

Dana Boulos

Kate wears the Lola Tee ($98) and the Ranch Pant in Rain Corduroy ($260).

Dana Boulos

Glori wears the Rib Knit Lola Tee ($98) and the Angelica Velvet High-Rise Pant ($275).