Dôen’s debut collection is so pretty, we can’t help but feel like we have the inside track on one of fashion’s best kept secrets. And of course, it’s only a secret because the line just launched. Founded by sisters Katherine and Margaret Kleveland, the collection is clearly bound to be an epic lifestyle brand, built with outfits embodying west-coast cool—mixing just the right amount of bohemia and sophistication. The laid-back separates are updates on staples that every fashion girl needs in her closet—like gauzy blouses and cropped jeans—but the range also offers specialty items with luxe embroidery that is your answer to what to wear to a cocktail party. Here, our favorites from Dôen and styling tips from co-founder Katherine Kleveland.
Meet Our New Favorite Line: Dôen
"I wear this top daily—tucked into our cropped sailor jeans paired with a gladiator sandal."
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"I love this piece on the beach as a cover-up, barefoot with salty hair. It's also light enough though to throw on with jeans for the farmer's market."
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"This dress is perfect for day or night, paired with a simple flat sandal for an elegant '70s vibe. I also like it with hair pulled back to show off the square neckline and intricate hand embroidery. The best perk of this dress is that it is incredibly comfortable."