If you're a longtime fan of Simone Rocha's delicate style or a devotee to the show Bridgerton, your latest peek into the designer's partnership with H&M will present a dose of romanticism. Ahead of the March 11 launch date for the Simone Rocha x H&M collection, an official campaign film has been released and it offers a more detailed look of the collab. Fashion photographer and director Tyler Mitchell provides viewers with dreamy glances of the dresses and outerwear as modeled by familiar celebrity faces.
Actors Daisy Edgar-Jones and Micheal Ward, artist Faye Wei Wei, musician Kelsey Lu, and models Adwoa Aboah, Kesewa Aboah, and Tess McMillan wear an assortment of fantastical pieces. Looks include knitwear adorned with pearl collars, puffy-sleeved dresses with beaded embellishments, and ruffled trench coats. The short film tells a comprehensive story of kinship and beauty, reflecting the themes found at the core of the fashion partnership.
"I wanted the campaign to capture the spirit and community of the cast as well as the collection itself," Rocha said in a statement. "Asking Tyler and all the inspiring individuals featured to explore the natural relationships between friends, nature, family, and femininity."
Admirers of Rocha's delicate fashion aesthetic will also be pleased to know that the Irish designer reflected on runway creations from previous years to serve as inspiration for the H&M collection. "It's 10 years now since I started, so it was nice to look back through the archive," Rocha shared in an interview with Vogue. "It felt important to pick out pivotal moments that you could recognize as my codes, to share my identity."
Rocha's signature staples, such as jewel-encrusted headbands, pearl detailing, and dainty bows, can be found throughout the entire H&M collection. These delicate touches aren't confined to age or gender either, as this partnership marks Rocha's debut into menswear and childrenswear design. "When H&M came to talk, I said, if I'm going to do it, I want to do it for everybody, not only women, but for men and children — and to make sure they get the quality," she said in a statement. The collab also serves as an accessible gateway to get Rocha's fantastical style — pieces from her namesake brand can range in the thousands. The womenswear and menswear items from the H&M line, however, range from $150 to $300 while the children's items are $80 and below.
Ahead, you’ll find photos from the Simone Rocha x H&M lookbook, which debuted on Feb. 8. You'll want to make a note of your favorite pieces and bookmark this post as TZR will update it with shopping once the collab releases.
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