6 Sites Where You Can Mindfully Shop On Small Business Saturday

Admittedly, we’re equal opportunity shoppers; one day we might sniff out the bargains our favorite fast fashion brands have to offer, and the next we’re carefully curating our wardrobe with cool, indie finds. We’re in the mood for the latter today, considering that it’s Small Business Saturday, an annual date dedicated to supporting mom-and-pop eateries, local shops, emerging brands, and other small businesses. Since there’s still so much holiday shopping to do (yes we’re still going, even after yesterday’s Black Friday madness), we’re taking the day to peruse a few of our favorite online retailers who specialize in offering clothing, accessories, beauty products, and more by up-and-coming and under-the-radar makers. See our list below, and be sure to visit the sites to check out any ongoing holiday offers so you can save and shop more mindfully today. A total win-win.

Mixed Buisness

Mixed Business

With a cool combo of hand-selected vintage pieces, indie labels like Nude Label and ARE Studio, and clothing by house brand OR, Mixed Business specializes in stylish finds for minimalist, modern women.


Shop LCD

Seven-free nail polish by J. Hannah, jewelry by Faris, and sunglasses by Ahlem are just a few coveted items by up-and-coming brands that you can shop on LCD's edgy-cool site.


Shop Super Street

For the ladies (and some dudes) who are constantly on the hunt for what's new and next, may we suggest shopping here, where chic lines like Pari Desai and Ciao Lucia chill alongside HUF socks and beanies and Palace decks.


Of A Kind

This retailer works with indie brand like Seaworthy, Noto Botanics, and Loup (among countless others) to offer affordable, limited runs of apparel, apothecary items, accessories, and even ultra-cool kids stuff.



Tictail is an online forum for emerging designers to feature their wares, which means you'll find a slew of unique pieces here at any given time. Designers from Barcelona, London, Stockholm, New York City, and more offer their unique styles by way of products including housewares, paper goods, cosmetics, and of course clothing and accessories to make a statement.



All the vibe-y, witchy things—including Incausa incense bundles, Dori Midnight elixirs and tinctures, and APPRVL indigo dye kits—you'll find on Otherwild (which also has brick-and-mortars in LA and NYC) are perfect for progressive, creative men and women. Case in point, this is where you can find those coveted "The Future Is Female" tees, sweats, pins, and more.