(Fashion)

This Is The New Label Cool Girls Will Be Wearing All Summer

When we saw that Coachella photo of Selena Gomez and The Weeknd in a snuggle that solidified their status as pop music’s current cutest couple, we had two distinct thoughts: how sickeningly sweet their puppy-love phase is (remember those days?), and how adorable her outfit is. The singer’s daisy-printed dress and scarf were refreshingly different than the standard crotchet-and-cutoffs combo that typically saturate the music festival, so we promptly hunted down which label was behind the look. Selena’s ensemble was from the recently launched label HVN, and she’s not the only star who’s been spotted in their vintage-inspired styles. Alexa Chung, Emily Ratajkowski and Lily Aldridge have all worn dresses from the line. The fact that such decidedly cool girls have been wearing HVN is no surprise, since it was created by Harley Viera Newton, a British model/DJ and bonafide cool girl herself. The collection was based on Harley’s personal collection of printed, vintage dresses (her go-to look), and now you can shop the silk slip dresses, kimonos and other silhouettes inspired by the ’40s, ’50s and ’60s from super-chic retailers including Net-a-Porter, Opening Ceremony and Matches. While Selena’s now-infamous dress is currently sold out (what a shocker) we’ve found a few other summer-perfect styles you can shop now. You’re welcome.

@hvn