Pinrose Will Help You Find The Perfect Scent

This may be the first science-based quiz you’ll ever want to take! Pinrose, a new online fragrance company, helps you find the perfect perfume based on a scent-profiling quiz. The founders, Erika Shumate and Christine Luby, created Pinrose with the intention to make shopping for perfume fun and personalized. Since wading through all the options the perfume world has to offer can be overwhelming, Pinrose simplifies the process by starting with a quiz to help create a scent profile. The profile is based on more than whether you prefer your perfume to be floral or citrus or grassy, it includes questions about your favorite colors, sounds, textures and anything that will help define your olfactory preferences. After the scent profile is created, you’ll receive a package of three suggested scent towelettes to try at home for free. Once you’ve narrowed down the search, you can feel totally confident in committing to a full bottle of the winning perfume.

Available at www.pinrose.com, $50 for one-ounce bottle