If summer is the official season of off-duty fun, then Lilly Pulitzer is the freewheeling uniform. Take it from someone who grew up on Florida’s sunny coastline, where Resort Season is more than just a few months on the fashion calendar — it’s a year-round state of mind. Not only did I cut my teeth working at a Lilly store throughout my college years, but I loved the iconic story behind its founder’s entrepreneurial spirit and how her signature shift dress came to be. While working at her roadside orange juice stand in Palm Beach, Pulitzer needed work clothes colorful enough to camouflage spills and comfy enough to handle the hot Florida sun. Soon, customers were ordering more of the bright printed dresses than juice, and her namesake label was born!
It’s always summer somewhere when you’re wearing Lilly, and that celebratory mindset has carried the line from its splashy 1960s beginnings to its much-deserved mainstay spot in resort wardrobes everywhere. Whether your summer sees you traveling nearby for cozy family barbecues or far away to grand coastal getaways, summer offers endless excuses to dress up and squeeze every last drop out of summer.
Channel elevated ease in breezy midi fits and off-the-shoulder cuts, or if you’re traveling with the fam, opt for coordinated swimwear in cheerful prints that leave you feeling as festive as you look. No matter where you’re indulging your sense of wanderlust, make it count in memorable looks designed to showcase the spirit of the season.
Make It A Midi
This swingy hemline functions like a romantic maxi but with the added benefit of catching the breeze in the heat of summer. Wear your midi dress when traversing sand-strewn sidewalks for beachside brunch, or dip into ’90s style in a tropical matcha green slip skirt — the ideal length for letting your metallic sandals shine in the sun, too.
It’s All In The Details
What makes strong summer style even better comes down to the unexpected finishes. In a revamped take on the ’60s shift, it’s those thoughtfully intricate details that make the design: Crochet-style lace meets a scalloped hemline for a sophisticated look fit for any sunset fête. Or take on the tassel trend, letting them playfully skim the edge of a colorful romper. As eye-catching fastenings for a halter-neck dress, the eye-catching tassels are both fun and functional.
Brush Off Your Shoulders
Keep it cool in off-the-shoulder styles that lend a paired-down elegance to everyday summer style. Slide into ’70s-era glam in a maxi dress featuring smocked details at the waist, cuffs, and shoulder — adding texture to Lilly’s nautical ‘Shellabration’ print. Step into this look for family dinners at that beachy sidewalk café, or select the off-the-shoulder Lana top when wearing your favorite white summer jeans. For a truly head-turning hue, the neon pink asymmetrical shoulder top is your best bet.
Splash Into Summer
Would it really be a summer style roundup without a few pieces that let you get your feet wet? Dive in with swimwear styles made for the shade — or sun — starting with the one-piece halter-style Kolka swimsuit. The Rumy bikini bottom will be your favorite mix-and-match piece with peek-a-boo criss-crossing cutouts, while the Aideen crochet cover-up provides an easy outer layer that promises to match any suit with which you pair it.