We love fashion campaigns as much as the next girl, but we love puppies more. This sentiment must have inspired Coach, who enlisted a handful of famous pups to act as models for their latest handbag ad campaign series. Oh, and if you recognize these dogs, that’s probably because you’ve seen them on the Instagram feeds of some of our favorite starlets. Lady Gaga, Miranda Kerr and Ariana Grande’s dogs are the ones in the spotlight and understandably so, they are adorable. The Coach Pups campaign will benefit the Chicago French Bulldog Rescue and No Kill Los Angeles—both are organizations that protect animals from cruelty and harm. If that’s not a good reason to scoop up a new Coach bag we don’t know what is.