Why Hyaluronic Acid Is Still A Gold Standard In Skin Care

Worth its weight in... water.

by BDG Studios
F8 studio/Shutterstock

It’s probably harder to find skin care without hyaluronic acid at this point than it is to find formulas with it. That’s because the ingredient is still considered a gold standard — and for good reason. The naturally-occurring (in skin, joints, eyes) molecule attracts roughly 1,000 times its weight in water. On your face, that translates to a softer, more hydrated appearance.

Over time, however, the body produces less and less hyaluronic acid, with a decrease of about 1% per year after the age of 30. If you live in a cold or arid climate, which encourages water loss, that can exacerbate this downward trend. And ingredients like vitmain C and retinol may also come with dehydrating side effects. All of that is to say topical hyaluronic acid is a solution that benefits just about everyone with a low risk for irritation. It can be applied morning or evening, twice a day if needed. Immediately, it creates a plumping effect, and over time, you’ll likely notice an increase in skin suppleness and firmness.

But hyaluronic acid isn’t a one-note wonder. Based on how its formulated, it can target a variety of skin types and function with both incredible efficacy and variety. In partnership with SkinCeuticals, a leader in science-backed, medical-grade skin care, here are four ways to incorporate the superstar ingredient into your routine.