The 10 Most Popular Beauty Brands In France Right Now

French women are notorious for their effortless approach to beauty—and famously elusive when it comes to just how they master the perfectly imperfect look. Any step closer we can get to decoding their secrets, we’ll take. Business intelligence firm L2 recently revealed a list of the top 10 beauty brands in France, ranking them in order of digital competence (think engaged online audience, high web and social-media visibility) and thus creating a useful tool for us Francophiles that lends insight into which brands these women use and love. Here, the labels that made the cut (and the cult-favorite products to try from each).

Hunter Abrams/BFA.com

French Girl Beauty

10. Nuxe

9. Yves Rocher

8. The Body Shop

7. Guerlain

6. Kiko Milano

5. L’Occitane en Provence

4. Clarins

3. L’Oréal Paris

2. Benefit

1. Lancôme