The 10 Most Popular Beauty Brands In France Right Now

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French women are notorious for their effortless approach to beauty—and famously elusive when it comes to just how they master the perfectly imperfect look. Any step closer we can get to decoding their secrets, we’ll take. Business intelligence firm L2 recently revealed a list of the top 10 beauty brands in France, ranking them in order of digital competence (think engaged online audience, high web and social-media visibility) and thus creating a useful tool for us Francophiles that lends insight into which brands these women use and love. Here, the labels that made the cut (and the cult-favorite products to try from each).

Hunter Abrams/BFA.com

French Girl Beauty

Multi-Usage Dry Oil

$29

Nuxe

10. Nuxe

Yves Rocher Youth Intensifying Serum

$24

Amazon

9. Yves Rocher

The Body Shop Shea Body Butter

$19

Amazon

8. The Body Shop

Guerlain Khol Me Kajal Eyeliner

$41

Nordstrom

7. Guerlain

Kiko Milano Long Lasting Stick Eyeshadow in Golden Brown

$13

Amazon

6. Kiko Milano

Shea Butter Hand Cream

$28

L'Occitane

5. L’Occitane en Provence

Intense Bronze Self Tanning Tint

$38

Clarins

4. Clarins

L’Oreal Paris Voluminous Carbon Black Mascara

$5

Amazon

3. L’Oréal Paris

Fakeup Hydrating Under Eye Concealer

$24

Benefit

2. Benefit

L’Absolu Rouge in Absolute Rouge

$31

Lancome

1. Lancôme