This Cult-Favorite Makeup Brand Is Officially Coming To Sephora Stores


It Cosmetics has gone from QVC-favorite to cult-classic in just under a few years. The trendy brand has expanded its product range from CC creams and high-coverage concealers to catered skincare to solve all of your woes from dullness to redness in a matter of minutes. The brand's latest news isn't that of a new product, but something even bigger. It announced on Sephora's Instagram Story that it'll finally be rolling out across Sephora locations come mid-September. While there are select It Cosmetics items currently available on Sephora's site, the brand will soon all be available to peruse in person, which any good swatcher knows is going to be everything. Get excited.