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The 10 Best-Selling Mascaras At Ulta

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The eyes really do have it, and when it comes to your makeup, your lashes can make or break your look. With just one coat, your eyes instantly open up and you look more awake. But, with so many options on the market, it can be hard to pinpoint exactly which formula best suits your preferences. That's where the best-selling mascaras at Ulta come into play. Consumers tried and rated them, so you don't have to.

If you're on the hunt for a mascara that delivers ultimate curl, opt for Benefit Cosmetics' Roller Lash Curling & Lifting Mascara, $25. The product description claims the formula holds for 12 hours, so consider it a must-have on those never-ending days. And with the curved brush, you can toss your lash curler aside. Or if you prefer a mascara that adds volume, leave it to IT Cosmetics' Superhero Elastic Stretch Volumizing Mascara, $24, to do the job. Included in the formula is collagen to help create the look of longer lashes.

Here, we’ve got the 10 best-selling mascaras at Ulta, plus the outstanding qualities of each. And for your consideration, we even include a few more options. Whether you need a little extra length or a thicker flutter, one of these gems is sure to get you there. They’re that beloved for a reason.

Best For Nourishing

Best For Fanned-Out Lashes

Best Waterproof

Best For Dark Pigment

Best For Strengthening

Best For Volumizing

Best For Curling

Best For Lengthening

Best For Thickening

Best For Separating

Best For Lasting Power

Best For False Lash Effect

Best For Priming

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