The 10 Best-Selling Mascaras At Ulta

The eyes really do have it, and when it comes to your makeup, your lashes can make or break your look. Here, we’ve got the 10 best-selling mascaras at Ulta, plus the outstanding qualities of each. Whether you need a little extra length or a thicker flutter, one of these gems is sure to get you there. They’re that beloved for a reason.

Courtesy of Maybelline

Longer, Thicker, Fuller

Amped Lashes Mascara



10. Best For Separating

Lights, Camera, Lashes 4-in-1 Mascara



9. Best For Lifting

Lash Sensational Mascara



8. Best For Fanned-Out Lashes

Better Than Sex Waterproof Mascara


Too Faced

7. Best Waterproof

Perversion Mascara


Urban Decay

6. Darkest Pigment

Superhero Elastic Stretch Volumizing Mascara


IT Cosmetics

5. Best For Strengthening

Maneater Voluptuous Mascara



4. Best For Volumizing

Benefit Roller Lash Super Curling & Lifting Mascara



3. Best For Curling

Benefit They’re Real! Lengthening Mascara



2. Best For Lengthening

Better Than Sex Mascara


Too Faced

1. Best For Thickening