The 10 Best-Selling Mascaras At Ulta

By Stephanie Montes
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The eyes really do have it, and when it comes to your makeup, your lashes can make or break your look. Here, we’ve got the 10 best-selling mascaras at Ulta, plus the outstanding qualities of each. Whether you need a little extra length or a thicker flutter, one of these gems is sure to get you there. They’re that beloved for a reason.

Courtesy of Maybelline

Longer, Thicker, Fuller

10. Best For Separating

9. Best For Lifting

8. Best For Fanned-Out Lashes

7. Best Waterproof

6. Darkest Pigment

5. Best For Strengthening

4. Best For Volumizing

3. Best For Curling

2. Best For Lengthening

1. Best For Thickening