8 Affordable Under-The-Radar Beauty Brands You Need To Know

When shopping for makeup, we’ll always reach for certain tried-and-true products, but the fun part comes in mixing them up with finds from cool undiscovered brands. Here, we’ve chosen eight of the best beauty products under $40 from collections you probably haven’t heard of yet.


Affordable Beauty Brands

Dose Of Colors

Founded by Anna Petrosian (better known as @makeupbyanna), Dose of Colors offers its highly pigmented liquid lipsticks in a range of hues.


This London-based line's colorful makeup tools and accessories will add some brightness to your vanity.

BH Cosmetics

From eyeshadow palettes to blush, BH Cosmetics' prices can't be beat.


This unisex skincare company offers complexion essentials in cool, minimalist packaging.

Nude By Nature

Produced from native Australian ingredients, Nude By Nature's mineral makeup is lightweight, natural and good for the skin.


This French drugstore range—which started in 1863—is known for its super affordable yet quality mascaras, foundations and lip products.

100% Pure

Completely organic and natural, this line's makeup pigments are derived from fruit.


With a slew of multitasking products in both muted and vibrant hues, this makeup range is perfect for girls on the go.