8 Affordable Under-The-Radar Beauty Brands You Need To Know


When shopping for makeup, we’ll always reach for certain tried-and-true products, but the fun part comes in mixing them up with finds from cool undiscovered brands. Here, we’ve chosen eight of the best beauty products under $40 from collections you probably haven’t heard of yet.


Affordable Beauty Brands

Liquid Lipstick in Cork


Dose of Colors

Dose Of Colors

Founded by Anna Petrosian (better known as @makeupbyanna), Dose of Colors offers its highly pigmented liquid lipsticks in a range of hues.

The Best Of The Brushes Collection




This London-based line's colorful makeup tools and accessories will add some brightness to your vanity.

Nude Rose Eyeshadow Palette


BH Cosmetics

BH Cosmetics

From eyeshadow palettes to blush, BH Cosmetics' prices can't be beat.

Hydrating Toner




This unisex skincare company offers complexion essentials in cool, minimalist packaging.

Translucent Loose Finishing Powder


Nude by Nature

Nude By Nature

Produced from native Australian ingredients, Nude By Nature's mineral makeup is lightweight, natural and good for the skin.

1 Second Waterproof Mascara




This French drugstore range—which started in 1863—is known for its super affordable yet quality mascaras, foundations and lip products.

Vitamint Lip Creamstick in Dragon Fruit


100% Pure

100% Pure

Completely organic and natural, this line's makeup pigments are derived from fruit.

Solstice Bronzer




With a slew of multitasking products in both muted and vibrant hues, this makeup range is perfect for girls on the go.