8 Affordable Under-The-Radar Beauty Brands You Need To Know

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When shopping for makeup, we’ll always reach for certain tried-and-true products, but the fun part comes in mixing them up with finds from cool undiscovered brands. Here, we’ve chosen eight of the best beauty products under $40 from collections you probably haven’t heard of yet.

Imaxtree

Affordable Beauty Brands

Liquid Lipstick in Cork

$18

Dose of Colors

Dose Of Colors

Founded by Anna Petrosian (better known as @makeupbyanna), Dose of Colors offers its highly pigmented liquid lipsticks in a range of hues.

The Best Of The Brushes Collection

$34

Lottie

Lottie

This London-based line's colorful makeup tools and accessories will add some brightness to your vanity.

Nude Rose Eyeshadow Palette

$20

BH Cosmetics

BH Cosmetics

From eyeshadow palettes to blush, BH Cosmetics' prices can't be beat.

Hydrating Toner

$35

Context

Context

This unisex skincare company offers complexion essentials in cool, minimalist packaging.

Translucent Loose Finishing Powder

$38

Nude by Nature

Nude By Nature

Produced from native Australian ingredients, Nude By Nature's mineral makeup is lightweight, natural and good for the skin.

1 Second Waterproof Mascara

$17

Bourjois

Bourjois

This French drugstore range—which started in 1863—is known for its super affordable yet quality mascaras, foundations and lip products.

Vitamint Lip Creamstick in Dragon Fruit

$25

100% Pure

100% Pure

Completely organic and natural, this line's makeup pigments are derived from fruit.

Solstice Bronzer

$30

MAKE

MAKE

With a slew of multitasking products in both muted and vibrant hues, this makeup range is perfect for girls on the go.