This Cult-Favorite Makeup Brand Just Launched A Much-Needed Hair Product

There’s no question: Beauty junkies love Tarte Cosmetics. From its extremely popular Shape Tape Concealer to its Frxxxtion Cleansing Stick, the brand has achieved major success in the makeup and skincare worlds—and now, it’s exploring new territory.

Tarte just launched its first-ever dry shampoo, appropriately named Hair Goals. After a toe-dip into haircare products with Amazonian Clay Volumizing Brow and Hair Powder, Hair Goals is the first product dedicated solely to your roots, and it’s cruelty-free, sulfate-free and vegan-friendly.

The powder promises to blend into each and every hair color—even the brightest and boldest. You can thicken, condition and lift impurities from your scalp all in one shot, but there’s a catch: Hair Goals is only available for a limited time. Grab your own bottle for just $19 here.

Photo: Tarte