This Old-School Haircare Brand Is Back With An It-Girl Twist
When thinking about nostalgic and iconic haircare brands, Frederic Fekkai likely comes to mind. For many of us, the cult-favorite brand was our first foray into luxe hair products (sans the luxe price tag). And while the hair space may have become saturated with buzzier, Insta-famous brands in recent years, Fekkai has been cooking up a line that's placing it right at the top of our radar again. Last summer, the company introduced The One: a luxury collection with a different installments for different hair concerns. Although a softer approach to the launch was initially taken, the products are now officially in store and already hitting the Insta feeds.
We're guessing the brand's newest partnership with an OG It girl might have something to do with the recent buzz and its fresh appeal to a millennial audience. Remember Lo Bosworth from Laguna Beach and The Hills? (You know you do.) Well, the OC-native now happens to be an established entrepreneur in her own right—she owns her own women's health brand, Love Wellness. She's also teamed up with The One and is serving up all the hair inspiration for summer on her social feeds.
Packaging Is Everything
In addition to its It-girl stamp of approval, Frederic Fekkai's new look is something to consider as well. The sleek, jewel-toned packaging is not only aesthetically pleasing but makes for easy product selection and differentiation. Each collection features a different shade, so you can identify the items that cater to your needs quicker. Each set of shampoos and conditioners are carefully organized for you.
To get you reacquainted with this revived brand, we've pointed out a few of our personal faves from the collection. Welcome back, Frederic Fekkai!
The Uplifting One Volumizing Shampoo
The Uplifting collection is the newest member of The One product family. Its purpose is to volumize and lift flat hair, giving it tons of body. This shampoo provides uplifting thickness as it cleans your scalp.
The Uplifting One Volumizing Conditioner
Of course, there's a conditioner made to match the shampoo. A marine complex formulated with Norwegian sea extract also provides a glossy shine and noticeable softness. The scent will make you feel like you're on the ultimate beach vacation.
The Gifted One Multi-Tasker
This multitasker is designed for all hair types. You can either twist through waves to better define them or comb through straighter strands for a glossy, sleek finish. Also, true to its name, this formula provides hair with some added protection.