Fashion-blogger-turned-shoe-designer and international It girl Chiara Ferragni just announced via Instagram the most recent addition to her ever-growing resume: global brand ambassador for Pantene. Following in the footsteps of Selena Gomez, Gisele Bündchen and Queen Latifah, the street style star has some large shoes to fill. But with a total of 5.4 million followers on Instagram alone (over 5 million more than Pantene’s account), we’re sure she’s the right girl for the job.
Pantene isn’t the first beauty brand to enlist the help of widely popular bloggers to take their brand to the next level. Last October L’Oreal Paris appointed the same role to Kristina Bazan of Kayture. Former faces of L’Oreal Paris include Julianne Moore, Naomi Watts, Blake Lively and Karlie Kloss. There’s one thing that’s for sure: It’s a new, digitally inclined era for brand ambassadors.
Are bloggers the new celebrities? Let us know what you think in our comment section below.