East Coast vs. West Coast Beauty


East Coast vs. West Coast is a polarizing topic when it comes to nightlife, fashion and—yes—even beauty. Traditionally, the makeup behavior of ladies in NYC tends toward bold, statement making and, most importantly, long lasting given that a Big Apple working woman often needs to run straight from the office to dinner to late-night dancing. In Los Angeles, beauty routines are more relaxed, favoring an easy-breezy approach of air-dried hair and sheer lip gloss. Here, the trending beauty products from each coast. Warning: Don’t be surprised if you suddenly feel the urge to be bicoastal.

Which Coast Are You?

Photo: Charlotte Tilbury


East Coast: Highly pigmented, long-lasting lipstick in bright poppy.

West Coast: A swipe of berry or peony-hued lip gloss for a subtle pop of color.

Lipstick in Flare



Lip Gloss in Peony



Base Layer

East Coast: A BB Cream or foundation that keeps skin luminous all day and night.

West Coast: A lightweight lotion with sunscreen to protect against the beating sun.

Ultra Facial Moisturizer



Tinted Moisturizer


Sisley Paris

Eye Makeup

East Coast: Liquid eyeliner that promises to stay put so you don't have to reapply throughout the day.

West Coast: Metallic shadow stick that works as well in the office as it does at an al fresco happy hour.

Cream Shadow Stick in Shimmering Brown Gold


Bobbi Brown

Eye Defining Pen


Tom Ford Beauty


East Coast: Dry shampoo (or a like-minded product) that makes a blowout last all week.

West Coast: Salt spray (or another natural texture amplifier) to enhance post-ocean beach waves.

Dry Shampoo


Philip Kingsley

Sea Spary


Verb Products


East Coast: An eyebrow pencil to fill in arches for a touch of drama.

West Coast: Transparent gel to shape and hold brows for a natural look.

Brow Styler Gel


Dior Beauty

Eyebrow Pencil