East Coast vs. West Coast Beauty

East Coast vs. West Coast is a polarizing topic when it comes to nightlife, fashion and—yes—even beauty. Traditionally, the makeup behavior of ladies in NYC tends toward bold, statement making and, most importantly, long lasting given that a Big Apple working woman often needs to run straight from the office to dinner to late-night dancing. In Los Angeles, beauty routines are more relaxed, favoring an easy-breezy approach of air-dried hair and sheer lip gloss. Here, the trending beauty products from each coast. Warning: Don’t be surprised if you suddenly feel the urge to be bicoastal.

Which Coast Are You?

Photo: Charlotte Tilbury


East Coast: Highly pigmented, long-lasting lipstick in bright poppy.

West Coast: A swipe of berry or peony-hued lip gloss for a subtle pop of color.

Base Layer

East Coast: A BB Cream or foundation that keeps skin luminous all day and night.

West Coast: A lightweight lotion with sunscreen to protect against the beating sun.

Eye Makeup

East Coast: Liquid eyeliner that promises to stay put so you don't have to reapply throughout the day.

West Coast: Metallic shadow stick that works as well in the office as it does at an al fresco happy hour.


East Coast: Dry shampoo (or a like-minded product) that makes a blowout last all week.

West Coast: Salt spray (or another natural texture amplifier) to enhance post-ocean beach waves.


East Coast: An eyebrow pencil to fill in arches for a touch of drama.

West Coast: Transparent gel to shape and hold brows for a natural look.