East Coast vs. West Coast Beauty

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East Coast vs. West Coast is a polarizing topic when it comes to nightlife, fashion and—yes—even beauty. Traditionally, the makeup behavior of ladies in NYC tends toward bold, statement making and, most importantly, long lasting given that a Big Apple working woman often needs to run straight from the office to dinner to late-night dancing. In Los Angeles, beauty routines are more relaxed, favoring an easy-breezy approach of air-dried hair and sheer lip gloss. Here, the trending beauty products from each coast. Warning: Don’t be surprised if you suddenly feel the urge to be bicoastal.

Which Coast Are You?

Photo: Charlotte Tilbury

Lipstick

East Coast: Highly pigmented, long-lasting lipstick in bright poppy.

West Coast: A swipe of berry or peony-hued lip gloss for a subtle pop of color.

Lipstick in Flare

$26

Illamasqua

Lip Gloss in Peony

$26

Beautycounter

Base Layer

East Coast: A BB Cream or foundation that keeps skin luminous all day and night.

West Coast: A lightweight lotion with sunscreen to protect against the beating sun.

Ultra Facial Moisturizer

$31

Kiehl's

Tinted Moisturizer

$120

Sisley Paris

Eye Makeup

East Coast: Liquid eyeliner that promises to stay put so you don't have to reapply throughout the day.

West Coast: Metallic shadow stick that works as well in the office as it does at an al fresco happy hour.

Cream Shadow Stick in Shimmering Brown Gold

$29

Bobbi Brown

Eye Defining Pen

$55

Tom Ford Beauty

Hair

East Coast: Dry shampoo (or a like-minded product) that makes a blowout last all week.

West Coast: Salt spray (or another natural texture amplifier) to enhance post-ocean beach waves.

Dry Shampoo

$25

Philip Kingsley

Sea Spary

$14

Verb Products

Eyebrows

East Coast: An eyebrow pencil to fill in arches for a touch of drama.

West Coast: Transparent gel to shape and hold brows for a natural look.

Brow Styler Gel

$29

Dior Beauty

Eyebrow Pencil

$6

Rimmel