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If Radiant Makeup Is Your Thing, Get Ready For This Multi-Use Game-Changer

One of each, please.

by Catherine Santino

Oct. 28, 2022

Summer Fridays blush model

As October comes to a close, the holiday season frenzy is preparing to set in — AKA the busiest time of year for your wallet. Between gift-giving and Black Friday sales, you might not even think to check in with your own beauty routine and fill in any missing gaps. Whether you’re in need of more hydrating complexion staples for the dry winter months or want to amp up your eye looks with a bit of sparkle, the best new makeup products of October 2022 will help you get there.

For everyday essentials, check out newness from Sisley-Paris, Summer Fridays, Saie, and Iconic London. Half Magic Beauty and Victoria Beckham Beauty have some bold (and sparkly) standout eye products for any and all winter beauty looks.

If you’re in the market for some holiday lippies, there are plenty of options to choose from. Fashion industry legend (and soon-to-be Real Housewives of New York star) Jenna Lyons teamed up with Beauty Pie to curate an assortment of flattering lipstick shades in a soft-matte formula for that effortless, blotted look. Em Cosmetics’ new Soft Spoken Lip Creme serves as a perfect pop of color, while its aerated texture allows for a comfortable, cushiony feel.

Ahead, check out TZR’s roundup of new products this month and prepare to add to cart.

We may receive a portion of sales if you purchase a product through a link in this article.

Best Eyeliners

Victoria Beckham Beauty eyeliner

Victoria Beckham Beauty

Satin Kajal Jewel Liner

Now in three glimmering shades (black, gold, and olive green), Victoria Beckham’s popular eyeliners are perfect for all your festive looks. The ultra-creamy formula glides on seamlessly and then sets in place for smudge-free and waterproof wear.| Pros: Creamy formula, sharpenable tip | Cons: Not safe for the waterline | Notable ingredients: Vitamin E, vitamin B5, chamomile |

Maybelline Limited-Edition TattooStudio Sharpenable Gel Pencil Eyeliner

Limited-Edition TattooStudio Sharpenable Gel Pencil Eyeliner

This limited-edition collection of six bright, bold shades will help you create a variety of Halloween looks, but can also add a pop of color to your everyday makeup look.| Pros: 36-hour wear, sharpenable tip |

Best Blush

Summer Fridays lip and cheek stick

Blush Balm Sticks

For a sheer, effortless flush of color, reach for Summer Fridays’ new Blush Balm Sticks. It’s available in three shades (vibrant red, soft pink, and terracotta) and can be applied on the lips and cheeks for a monochromatic moment.| Pros: Multipurpose, contains hydrating ingredients | Cons: Only three shades so far | Notable ingredients: Hyaluronic acid, glycerin |

Best New Primer

Huda Beauty GloWish Blur Jam Silicone-Free Smoothing Primer

GloWish Blur Jam Silicone-Free Smoothing Primer

Infused with soothing, hydrating ingredients, this silicone-free primer blurs pores and mattifies skin for flawless makeup application. You can even apply it on top of makeup for a shine-free complexion.| Pros: Multipurpose, silicone-free | Notable ingredients: Damascus rose water, prickly pear, cactus flower extract |

Best New Lipsticks

Beauty Pie x Jenna Lyons lipstick

Beauty Pie x Jenna Lyons

Fashion industry legend Jenna Lyons teamed up with Beauty Pie to curate eight stunning shades of The Unlipstick. The sheer, blotted finish gives a perfectly effortless vibe while the emollient formula keeps lips feeling hydrated.| Pros: Refillable packaging |

Freck lipstick

Makeout Club Soft Blur Lipstick

This soft blur lipstick marks Freck Beauty’s foray into lip color. The buildable formula leaves behind a soft-matte finish but has a hydrating feel thanks to ingredients like royal orchid extract.| Pros: All-day comfort, blurring formula to obscure lines | Cons: Only four shades so far | Notable ingredients: Royal orchid extract, Magnolia bark extract, emollient + silicone gel complex, vegan lanolin |

EM Soft Spoken Velvet Lip Creme

Soft Spoken Velvet Lip Creme

This matte lip color features an aerated texture for a cushiony feel and a velvety finish. It also contains peptides, avocado oil, and vitamin E to nourish, smooth, and condition lips.| Pros: Lightweight, hydrating ingredients | Notable ingredients: Peptides, avocado oil, vitamin E |

loreal paris Limited-Edition Colour Riche Satin Lipstick in Red My Lips

Limited-Edition Colour Riche Satin Lipstick in Red My Lips

Not only does this rich, satiny red lipstick look good on, it does some good, too. 100% of proceeds from the limited-edition shade support Right To Be, the brand’s non-profit partner behind the Stand Up To Street Harassment training program dedicated to stopping street harassment and create safe, welcoming spaces for everyone.

Best New Eyeshadow

half magic eyeshadow singles

Eyeshadow Singles

This whimsical collection of single eyeshadows is designed to mix and match for endless makeup looks. Plus, they come in three finishes — silky mattes, glossy metallics, and crystal shimmers.| Pros: Available in multiple finishes |

Best New Highlighter

saie x reformation High Glow Liquid Highlighter in Ref Rose

High Glow Liquid Highlighter in Ref Rose

Saie teamed up with trendy fashion retailer Reformation to create a limited-edition rose gold liquid highlighter that gives an effortless glow. Plus, it also contains brightening and hydrating ingredients.| Pros: Simultaneously hydrating, natural dewy finish | Notable ingredients: Mulberry, elderberry, evening primrose |

Best New Mascara

Make Beauty Lash Prototype Volumizing Mascara

Lash Prototype Volumizing Mascara

Using a vegan beeswax alternative, this buildable mascara adds volume, length, and definition. | Pros: Buildable | Notable ingredients: tilia tomentosa bud extract |

Best New Concealer

sisley-paris Stylo Correct

Stylo Correct Pen

Upon application, this lightweight concealing pen leaves a matte finish as it conceals blemishes and imperfections. Over time, ingredients like benzoic acid and alpha-bisabolol help to soothe skin and improve complexion.| Pros: Skin care benefits, dual-sided with blending sponge | Cons: Limited shade range | Notable ingredients: Benzoic acid, alpha-bisabolol, vitamin E acetate |

Best New Foundation

Iconic London Super Smoother Blurring Skin Tint

Super Smoother Blurring Skin Tint

A skin care and makeup hybrid, this lightweight liquid skin tint delivers a blurred, satin-matte finish and lasts up to 12 hours.| Pros: Skin care benefits | Notable ingredients: Plant-derived amino acids, pea extract, peach flower extract |

Best New Makeup Brush

valentino Grande Stud Face & Body Brush

Valentino Beauty

Grande Stud Face & Body Brush

Designed in the iconic Valentino stud shape, this face and body brush features a flat side for full coverage application, edges for contour, and a pointed tip for targeted application.| Pros: Multipurpose |