April’s Best New Beauty Products Are A Breath Of Fresh Air

In full bloom.

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In the beauty world, April brings more than just non-stop showers. The month, considered by most to be the unofficial start of spring, also happens to be one of the absolute best for new hair, makeup, and skin products, all made with the most cutting-edge formulas and techniques, too. No matter if your area is already starting to heat up or if you’re still keeping things cozy in jackets and coats for now, the best new beauty products of April 2024 can help bridge that seasonal gap with ease.

If you’re looking to master current makeup trends like intricate eyeliner or second-skin foundation, you’re more than covered (literally) with exciting new launches from MAKE Beauty and Anastasia Beverly Hills. SPF is more important than ever with more and more time spent outside — al fresco dining, anyone? — and it’s easier than ever to touch-up with a fresh launch from cult-favorite brand vacation. And regardless of if you’re gearing up for a summer full of chlorine and saltwater or doing a bit of in-shower rehab after a long, dry winter, this month’s moisturizing favorites from PHYTO and Briogeo have what you need to get the job done.

Ahead, get familiar with the very best just-released hair, skin, and makeup products of April 2024.

April 2024 Skin Care Launches

Best New Cleanser

Best New Oil

Best New Hand Cream

Best New Serum

Best New SPF

Best New Eye Treatments

Best New Lip Balm

April 2024 Makeup Launches

Best New Lipstick

Best New Foundation

Best New Mascara

Best New Eyeliner

Best New Bronzer

April 2024 Hair Launches

Best New Styling Product

Best New Shampoo

Best New Conditioner

Best New Masque

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