Have you noticed an ever-growing skin care presence at Target? The new K-beauty section in the aisles, the expanded online selection of products? Good, because it seems to be a calculated move by the brand — and one that you can reap the rewards from. Now more than ever is the time to shop for
under-the-radar skincare products at Target, because the retailer has stocked up a seriously impressive lineup.
And that appears to have been the goal all along. In a blog spotlighting the new skincare brand Versed, Christina Hennington (Target’s senior vice president, general merchandise manager, essentials, beauty, hardlines, and services) called the store the "ultimate destination for all
beauty and skin care needs". Another blog — this time introducing Goodfellow & Co's new grooming products — featured a quote by Mark Tritton, executive vice president and chief merchandising officer at Target, noting that the business had seen "a new level of demand for specialty, premium products."
What does all of this mean for you? You can now grab an entire diverse, well-stocked skincare routine from Target, after you pick up ingredients for dinner. And although Versed and Goodfellow & Co's skincare products are still new — and haven't accumulated a legion of glowing reviews (yet!) — there are other products Target's review section wants you to try. Ahead, peruse 30 under-the-radar skincare products at the store with ridiculously high ratings.
1 A Brightening Primer
Wear this priming serum alone or under makeup to give skin a radiant glow. Bonus: The formula’s rich with plant-based ingredients like aloe vera, broccoli seed oil, and jojoba oil to hydrate, soothe, and even out skin tone.
2 The Best Pimple Patches
So easy, you’ll want to stock up for fear of shortage. Just stick on a zit, go to sleep for the night, and watch the magic (fine, hydrocolloid) happen.
3 The Mask-Moisturizer Hybrid
This multipurpose formula works as a hydrating moisturizer, sleeping mask and makeup primer all in one.
4 A Dark Spot-Fading Cream
You can’t beat the price of this dark spot-fading cream, born to target blemishes and discoloration associated with hyperpigmentation.
5 A Moisturizing Multipurpose Balm
You can use this organic balm to sooth cuticles, chapped lips, and tame frizz. Basically, wherever you need a dose of hydration.
6 A Skin-Brightening Serum
Vitamin C is a must-have for those who want their skin to look more radiant. This one also contains hyaluronic acid to help hydrate and plump the complexion.
7 A Skin-Firming Serum
Users rave about the benefits of this anti-aging trifecta. This formula works to build back lost collagen and elastin for skin that looks and feels smoother and firmer.
8 An Affordable Vitamin A Serum Made From Beets
Want to smooth your skin and minimize pores? You may want to try adding this beet-based serum to your skincare routine.
9 A $5 Moisturizer With Hundreds Of Reviews
How incredible can a $5 moisturizer be? According to the rave reviews, the answer is
very. 10 SPF 50 That Won't Bother Your Skin
Whereas some sunscreens can bother the sensitive skin on your face, this Bare Republic stick formula — which includes shea butter, cocoa seed butter, and extra vitamin E — actually soothes it.
11 A Fast-Acting Acne Treatment
This treatment claims it can reduce up to 87 percent of acne in 12 weeks, and a near-perfecting rating (from over 850 reviews) backs it up.
12 An Overnight Cream That Does... Well, Everything
This overnight moisturizer from Lumene is incredibly versatile: It brightens, softens, and plumps skin, all while you snooze.
13 A Hydrating Foaming Cleanser
Instanatural may not be a household name yet, but Target shoppers unanimously agree that this glycolic acid facial cleanser is one to try to brighten skin and even out texture.
14 A Skin Barrier-Restoring Moisturizer
CeraVe is a classic brand that's picked up a diehard following; grab this no-nonsense moisturizer if you need to replenish your skin's natural barrier.
15 Witch Hazel Toner For Under $5
You may've heard about how handy witch hazel can be. If so, grab this highly-rated bottle from Dickinson's to add the toner to your arsenal.
16 Exfoliating, Charcoal-Infused Peel Pads
You get 60 pore-refining pads for only $24; no wonder these I Dew Care Peel Pads have a near-perfect rating.
17 An Aluminum-Free Deodorant
This deodorant is a must if you’re on the hunt for an aluminum-free formula. “I have tried so many other natural deodorants and this is the BEST by far,” said a Target shopper. “It’s not an antiperspirant obviously, so I still can sweat but I don’t stink.”
18 A Treatment Targeting Pores, Blackheads, And More
La Roche-Posay's treatment is another highly-rated — yet relatively lesser known — acne-fighting product that promises quick results.
19 A Glow-Boosting Sheet Mask
While it may not have a ton of reviews, this newer sheet mask is definitely worth a try — especially at only $3.50 a pop.
20 A Retinol Concentrate For Less Than $30
Shoppers say this retinol serum delivers results. And, for less than $20, it's an affordable option to boot.
21 A Deeply-Hydrating Cream (For Morning And Night)
According to reviews, anyone with dry skin may want to check out Pacifica’s Vegan Face Cream. It doesn't mess around when it comes to hydration, and the formula includes skin barrier-restoring ceramides, too.
22 A Budget Body Scrub With Glowing Reviews
Shoppers can't get enough of Soap & Glory's The Scrub Of Your Life: The wallet-friendly scrub has a 4.9-star rating.
23 Skin Care From The Inside Out
Vital Proteins' Collagen Peptides supplement claims to improve more than just skin and hair; it also may be beneficial for other parts of your body, like joints.
24 A Moisturizing Lip Balm
If you’re in need of a new tinted lip balm, look no further than Millie Bobby Brown’s beloved formula. Reviewers are obsessed with the way it delivers non-sticky moisture and a sheer wash of color.
25 An Oily Skin-Friendly Moisturizer
This moisturizer creates a matte finish on skin, while its bamboo extract absorbs extra oil.
26 A Top-Rated Body Wash
This acaî, goji berry and mulberry-infused body wash has hundreds of reviews and nearly a perfect five-star rating across the board. It’s Clean at Sephora approved; the phthalates and paraben-free formula is biodegradable and made with plant-based cleaners.
27 Energy-Boosting Undereye Patches
Putting aside how calming these are to look at (the cerulean color is so tranquil), this set of undereye mask patches by Pacifica soothe with kelp and help you fake a full night’s rest with brightening vitamin C.
28 The Tool Everyone Needs
Keep this rose quartz roller in the fridge for an even better depuffing, contouring, and soothing effect. Add in a favorite beauty oil for more glide, and you’ve basically got a spa treatment.
29 A Cooling Face and Body Mist
This non-irritating menthol-free cooling mist is a refreshing solution for all, no matter whether you’re prone to hot flashes or not.
30 Glow-Inducing SPF
Just mist this SPF 30 spray all over before you head out into the sun, or jump into the pool. The bronzing formula helps deliver a sun-kissed look.