20 Black-Owned Haircare Brands To Support With Your Dollars All Year Long

Get your wallet ready.

Pattern Beauty / Instagram
These are the black-owned haircare brands you should be supporting

For many racial minorities — but the Black community, especially — hair is more than just an accessory; it's sacred. It tells a story of culture, pride, and, at times, discrimination. Afro-textured tresses haven't always been aptly catered to by the beauty industry, hence why Black-owned haircare brands are often underrepresented on the market.

But buyer habits have seen a major shift since the Black Lives Matter movement saw a surge of support in 2020, which, in turn, has created a surge of support for Black-owned businesses. Haircare — despite its tendency to cater to particular demographics, whether it be blonde and straight or black and coiled — should not be left out of the deal.

While the Briogeos and Miss Jessie's of the world do indeed cater specially to afro-textured hair, they also work on a variety of other hair types as well. So, whether you're looking for a moisture-locking conditioner to rescue dry ends or a supplement to accelerate growth after giving yourself a quarantine haircut, these 13 Black-owned haircare brands are worthy of everyone's support.

Read more: 35 Black-Owned Handbag Designers To Support

We only include products that have been independently selected by The Zoe Report's editorial team. However, we may receive a portion of sales if you purchase a product through a link in this article.

Bread Beauty Supply

Launched in 2020, Bread Beauty Supply is on a mission to provide hair care essentials. With simple formulas and chic, minimalist packaging, nourishing products like the Hair Oil Everyday Gloss have become fan favorites.

Juices & Botanics

Juices & Botanics was created around founder Whitney Eaddy's revolutionary system designed to infuse hydration into hair for optimum growth and length retention. Products like this shampoo and conditioning duo are designed to nourish textured hair without weighing it down.

adwoa beauty

Adwoa beauty positions itself as a “modern, non-toxic, gender-neutral beauty brand” with a commitment to ingredient transparency. Key ingredients like blue tansy and baomint are help to boost moisture for your best, most hydrated curls yet.

Melanin Haircare

Founded by sisters Whitney and Taffeta White, Melanin Haircare offers simple and affordable products for natural hair and healthy scalp care.

Sienna Naturals

Co-owned by Issa Rae & Hannah Diop, Sienna Naturals offers a vegan lineup of hair care essentials formulated to moisturize and nourish textured hair.


Canviiy was founded in 2014 with products designed to treat dry, itchy scalps. Infused with minerals and antioxidants, Canviiy’s lineup helps to revitalize, repair, and nourish.

Girl + Hair Under Hair Care

Take care of your scalp — particularly when you are wearing a protective hairstyle — with Girl + Hair’s lineup of nourishing essentials.


Here's a testament to Briogeo's cult following: When the brand released its Don't Despair, Repair! Strengthening Treatment Hair Oil launched in April, it sold out almost overnight. In just two months, it has amassed 36,000-plus loves on Sephora. It — like every Briogeo product — is made with the cleanest from-the-earth ingredients such as macadamia nut derivative and rose flower extract.

Jane Carter Solution

Designed with natural hair in mind, longtime stylist Jane Carter's product range targets frizz and non-uniform curls. Her clean, vegan line is designed to help customers "overcome their hair care challenges." It's mostly designed for curly textures.

Pattern Beauty

If you're a fan of Tracee Ellis Ross, you're likely already familiar with Pattern Beauty, the brand she launched in September 2019 after "20 years of dreaming," she said in an Instagram post. The line includes several different conditioners, serums, and curl-friendly tools for coils and textured styles (3B to 4C types).

Oyin Handmade

Oyin Handmade was born in founder Jamyla Bennu's kitchen (and named after the Yoruba word for honey). This Baltimore-based brand features body products like deodorant and shea butter, but its natural, organic shampoos, conditioners, and co-washes are widely loved.

Miss Jessie's

Miss Jessie's Curly Pudding, Pillow Soft Curls, Coily Custard, Jelly Soft Curls, Curly Meringue, and so forth were made for kinky, coily, and multi-textured curls. You can even identify and shop by your personal curl type on MissJessies.com.

Loving Culture

Loving Culture is a sustainable, holistic hair oil brand that's equal parts hippie (see: sage burning and yoga inspo on the brand's Instagram feed) and chic. Founder Mary-Andrée Ardouin-Guerrier incorporates hair-loving spices into the toxin-free recipes as a nod to her West Indian heritage.

Mielle Organics

In 2019, Forbes called drugstore brand Mielle Organics "one of the fastest growing natural hair care companies in the United States." The brand's growth-promoting conditioners, milks, oils, and body products are sold in stores including Target, CVS, Walgreens, and Walmart.

Charlotte Mensah

Charlotte Mensah was the first Black woman to be inducted into the British Hairdressing Awards Hall of Fame. Her salon has seen the likes of Janelle Monáe and Erykah Badu and her Manketti Oil haircare range has earned a wealth of awards.

Camille Rose

Camille Rose is a result of founder Janell Stephens' search for natural remedies for her kids' eczema. The haircare products, however, are now the highlight of this vast skin, body, and hair line. These ultra-nourishing cleansers, curl definers, and detanglers are entirely vegan and harsh chemical-free.


The ultimate care for curly hair, this brand caters to a diverse range of curl densities, from wavy to kinky. It was launched in 2002 by Mahisha Dellinger, who has a TV show on OWN, and is now stocked in stores throughout the US and internationally.


It's one thing to have healthy curls; it's another to have an abundance of them, ones that are long and nourished from root to end. OrganiGrowHairCo's Instagram feed is full of inspirational before and after photos of hair growth. Your supplements and "beverages" will tailor to your exact texture and porosity.


After spending eight years in Kenya and Liberia, chemical engineer Susan Edwards created Uhai as a "love letter to the continent and these women," the website says. Even its signature ingredient, baobab, is an African superfood that is cherished for being anti-inflammatory and antioxidant-rich.