For many racial minorities — but the Black community, especially — hair is more than just an accessory; it's sacred. It tells a story of culture, pride, and, at times, discrimination. Afro-textured tresses haven't always been aptly catered to by the beauty industry, hence why Black-owned haircare brands are often underrepresented on the market.
But buyer habits have seen a major shift since the Black Lives Matter movement saw a surge of support in 2020, which, in turn, has created a surge of support for Black-owned businesses. Haircare — despite its tendency to cater to particular demographics, whether it be blonde and straight or black and coiled — should not be left out of the deal.
While the Briogeos and Miss Jessie's of the world do indeed cater specially to afro-textured hair, theyalso work on a variety of other hair types as well. So, whether you're looking for a moisture-locking conditioner to rescue dry ends or a supplement to accelerate growth after giving yourself a quarantine haircut, these 13 Black-owned haircare brands are worthy of everyone's support.
We only include products that have been independently selected by The Zoe Report's editorial team. However, we may receive a portion of sales if you purchase a product through a link in this article.