This Modern Hair Trend Is WAY Cooler Than A Flower Crown

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In the not-too-distant past, flower crowns were everywhere you looked. If not on the festival grounds of Coachella, then you probably saw them at your cousin's wedding. Or maybe you attended a one-off Groupon how-to class on a whim with your friends, all in the hopes of being the next Crowns By Christy. Either way, flower crowns were a thing, and a huge one at that — and designers at New York Fashion Week are taking that same concept of flower crowns and revamping them in a fresh, fashion-forward way.

"It's all about romance, and everybody needs romance in their life, don't you think?" Odile Gilbert, TRESemmé NYFW Stylist, tells The Zoe Report backstage at Rodarte on Sept. 9. And sure, receiving a big, beautiful bouquet at your desk can be viewed as a romantic gesture — but wearing them, on the other hand, is a whole statement in itself. At Mansur Gavriel's Fall/Winter 2018 show, delicate daisies provided a pleasant juxtaposition to the coats and sweaters we'll be wearing in the near future. And at Rodarte, the models' blooms coordinately perfectly with their bright, modern art-inspired makeup looks, done by James Kaliardos for NARS.

Ahead, see the fashion world's iteration on the flower crown — and maybe bookmark this story for inspiration when festival season comes back around.

Mansur Gavriel

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Bumble and bumble's Global Fashion Director Laurent Philippon wanted to "get the best out of every girl's hair" by enhancing their natural texture, according to the brand's InstaStory. After using the Prep Primer pre-styler before heat styling and the Thickening Dryspun Volume Texture Spray for fullness, he pinned in a number of white daisies along the waves. A blast of Hairdresser's Invisible Oil Dry Oil Finish Spray — which is formulated with argan, coconut, macadamia nut, sweet almond, safflower seed oil, and grapeseed oils — made the style shine.

The makeup, done by Romy Soleimani for Bobbi Brown, was equally carefree. She used a wash of pink lipstick on the lids (Luxe Matte Lip Color in Nude Reality, to be exact), the brand's Extra Illuminating Moisture Balm as a highlighter, and lightly filled, brushed up brows to finish.


Photo by Astrid Stawiarz/Getty Images for TRESemme
Photo by Astrid Stawiarz/Getty Images for TRESemme

While Mansur Gavriel's look was natural, Rodarte prided itself on being ethereal. Like Mansur, the models wore flowers (specifically, roses from Los Angeles-based florist Joseph Free), teamed with metal shapes — but each of Rodarte's models wore unique color schemes pinned to their various styles. "I don't have one way," Gilbert explains. "Nobody has the same dress, so everybody is going to look different."

Once she prepped the hair with TRESemmé Fresh & Clean Dry Shampoo for texture and waves, Gilbert attached the flowers with no particular rhyme or reason — "like I'm a kid who doesn't know what I'm doing," she says. To attach the blooms, she did use pins to prevent them from falling ("Falling? That's a word you don't use in a fashion show!" she exclaimed when asked about the possibility)... but kept them minimal. But for the most part, she tied two medium-sized sections of hair around the stem of the flower, to secure them. Et voilà: festival hair with a haute couture spin — and not a single one fell.