When you think of "superinfluencers", Arielle Charnas' name is most certainly on that list. Her robust and dedicated following of 1.1 million on Instagram makes Charnas one of the most coveted influencer collaborators in the biz. Now, the veteran blogger is taking the success of her Something Navy blog to the next level by turning it into a full-fledged brand. Following a wildly successful collaboration with Nordstrom's Treasure & Bond, she has partnered back up with the mega-retailer for the launch of the Something Navy Nordstrom line, her first-ever stand alone brand.
Available Sept. 24, the first collection runs between $29-$150 and has all of the fall essentials you're craving at an affordable price point. True to Charnas's aesthetic, it features basics with an elevated twist while bringing in the colors and trends of the season. Standouts include effortless workwear pieces: a blazer in light pink (a seasonal favorite hue) that rings in under $100, a tie front dress that looks super lux with an $89 price tag, and a check print jacket at $139 that will look great over work trousers.
With sizes 00-18, the collection not only has you covered for work, but it has the styles you want to wear out of office, too. Slouchy sweaters (available in both neutrals and seasonal hues like marigold and pink), ruffled turtlenecks, and under-$100 denim styles will all become go-to pieces in your wardrobe. The accessories are not to be missed, either, with an outfit-making red mule and silky knotted headbands as part of the mix.
"My major inspiration in creating the Something Navy collection is — all, day everyday — my followers. They are the driving force behind the Something Navy brand," reads a quote from Charnas on the Nordstrom website.
Based on the success of the previous collaboration, the launch of her own collection is sure to be met with equal excitement. The announcement of the news on her Instagram on Feb. 26 garnered over 74K likes and 3,525 comments alone.
Followers have also been able to go along on the journey with her, as Charnas has posted behind-the-scenes photos and videos of the design process. She even used the polling function on Instagram to gain insight on her followers' preferences in styles and colors. The combination of the interaction with her fans and collection teaser shots on social media has built up quite the anticipation for this launch, and pieces are sure to sell out quickly.