It’s no secret that H&M knows a thing or two about fashion collaborations. With high-end designers such as Erdem and Moschino under its belt — and Giambattista Valli well on its way — the affordable fashion retailer has become known throughout the industry for its highly sought-after collaborations. For its latest launch, the brand has teamed up with lingerie and swimwear brand Love Stories to create a beautiful collection of beach-ready staples. And if this collaboration is like those from the past, you’re about to see pieces from the Love Stories x H&M collab everywhere.
Perhaps you’re already a fan of Love Stories, but just in case you aren’t, it’s time to get acquainted. Starting as a lingerie company dedicated to bralettes and briefs that are both comfortable and stylish, Love Stories quickly became a favorite among fashion lovers. According to the brand’s About page, it wasn’t long before the label discovered that customers were choosing to wear its lingerie into the water, which led to its journey into designing swimwear. And now, Love Stories is bringing its pretty swimsuits to even more people with H&M.
Available on H&M’s website and in select stores around the world, the Love Stories x H&M collaboration is a 29-piece capsule collection that has everything from chic bikinis and cover-ups to beach accessories, jewelry, and more. The collection’s pieces, which feature romantic prints in a muted color palette, are also meant to be mixed and matched, which means your range of summer swim looks is virtually endless.
If there’s one thing you need from the collection, it’s one of its belted swimsuits. Snag the V-neck Swimsuit with Belt, $39.99, for a sleek option to wear as you lounge by the pool. Or, if you’re feeling particularly sporty, opt for the $59.99 Long-sleeved Scuba Swimsuit before you go surfing or scuba diving.
For those of you who prefer to wear two-piece options, you can't go wrong with the $29.99 Velour Bandeau Bikini Top or the $17.99 Tie Bikini Bottoms. You can style these items with their matching counterparts, or wear them with each other for a cool, mismatched look. Once you’ve finished your time soaking up the sun, throw on the Tiered Beach Tunic, $49.99, as you go to your next destination. Be sure to complete your beach look with one of the collection’s pretty accessories, such as the $34.99 Bath Sheet with Fringe or $24.99 Patterned Beach Bag.
If H&M’s history of sold-out collaborations continues to be a trend, you’ll want to add these to your swim collection, stat. Scroll down and see more from the collection below.
All you need to wear with this chic swimsuit is a wide-brimmed hat and classic sunglasses.
Inspired by a classic scuba spring suit — also known as a long-sleeved one-piece — this is perfect for your sportier water activities.
The soft texture of velour gives this top a more luxurious feel. Wear it with the $17.99 Cheeky Tie Bikini Bottoms or opt for a mismatched bottom.
Style these bottoms with the matching $24.99 Padded Triangle Bikini Top, or wear it with one of the other bikini tops from the collection.
Whether you're headed to the beach or not, wear this tunic with a pair of comfortable sandals for an effortless summer ensemble.
You'll feel so chic taking the H&M x Love Stories towel, which is made with 100 percent cotton, to the pool.
Wrap this around your body as a cover-up or use it as a blanket when you're at the beach.
A boxy, 100 percent cotton beach bag is always essential to hold all your things during a day at the pool or beach.
Wear these bohemian-inspired bracelets to dress up your swim ensembles.
Bring the animal-print trend to your swimwear in a romantic way with these pastel bottoms and the $29.99 Padded Triangle Bikini Top.
When you aren't at the beach, wear this as a crop top with a high-waisted midi skirt.