The Black-Owned Beauty Brands That Deserve Your Dollars — & Space On Your Vanity
From concealer to cocoa butter and everything else in between, Black-owned beauty brands span just about every cosmetic category that there is. These small and often self-funded brands churn out quality products that are crafted with deeper skin tones and coily hair textures in mind — and also speaking out boldly and unapologetically about the injustices of our nation, refusing to be complicit amidst the silence of many other major mainstream brands.
And now, more than ever, is the time to pad their pockets with dollars and flood their feeds with support. In the face of unrest, these are the brands putting real action behind their social media posts, taking a genuine interest in the injustices of Black people, and donating masses of their proceeds to the community impacted by social injustice — even during a pandemic that's impacting their profits.
"Posting a quote from slain civil rights leaders is not enough," Lauren Napier, founder of Lauren Napier Beauty, a luxury skincare brand, tells TZR. "Posting an illustration of a black and white hand intertwined is not enough. It’s absolutely not enough to scour your social media mentions form the black customer and repost her image so say, 'See, we see you!' NO, this is not it. The answer is hiring and consulting black talent so that there is a voice in the room to speak to the people the brands want to reach as it is clear that these brands lack racial the racial sensitivity, compassion and require a translator."
Ahead, check out these beauty brands who aren't shying away from speaking out about what's right, putting their money where their mouths are, and are the brainchildren of brilliant Black beauty experts who identified a need in the beauty world.
We only include products that have been independently selected by The Zoe Report’s editorial team. However, we may receive a portion of sales if you purchase a product through a link in this article.
Black-Owned Beauty Brands: Makeup
Known for its mesmerizing packaging inspired by the Motherland, this diverse blush palette has become one of Ulta's best-sellers.
The cruelty-free cosmetics line, made with Black women in mind, the brand encourages healthy skin with and bright glam.
Former Wall Street powerhouse Aishetu Dozie made the bold leap into the beauty realm, and it's been a success ever since. The cruelty-free and Leaping Bunny certified brand boasts high-end ingredients and vibrant colors.
Loraine R. Dowdy left her role in the financial world to start her beauty brand Coloured Raine. The entrepreneur's mission behind Coloured Raine is to""spread awareness of diversity through beauty and to embrace all aspects of color through unity.:
Black Opal launched its first product way back in 1994, and today the brand is known for its solutions to help treat common issues like hyperpigmentation, oil control, and matching. For assistance finding your shade, the brand dedicated a page that''ll guide you in the right direction.
Founder Alicia Scott was working in the fashion industry before she decided to switch gears and launch a beauty brand. Her brand, Range Beauty, was born when Scott was behind the scenes at runway shows and photo shoots, noticing the lack of color ranges available in products.
Makeup artist AJ Crimson isn't new to the beauty industry — his notable client rooster includes celebs like Angela Bassett, Missy Elliot, and Hilary Duff. And Crimson also is the founder of his beauty brand AJ Crimson Beauty, a product line inclusive of women of all ethnicities.
Former actress Vera Moore realized the gap in the beauty industry for highly quality products specifically for women of color. This led her to launch Vera Moore Cosmetics, which features everything from foundations to lip products.
All you need is a highlighter from Koyvoca to achieve the ultimate dewy glow for summer. Pro tip: apply a bit of setting spray to your brush to make the highlighter extra intense.
Supermodel Iman Abdulmajid launched her beauty brand IMAN to create products for women of color. If you aren't sure which product to try first, opt for its best-selling foundation.
Designed by founders KJ Miller and Amanda E. Johnson, Mented's expansive line of lip glosses, lipsticks, eyeshadow palettes, foundations, and nail polishes are highly pigmented for all skin tones.
Created by Sharon Chuter in 2019, UOMA Beauty's wildly successful launch has become a favorite amongst influencers, celebrities, and makeup artists alike. The fun packaging and vibrant colors are not only reflective of the former Revlon, L'Oréal, PepsiCo, GSK and Benefit Cosmetics exec's energetic personality, but also her in-depth knowledge of color on deeper skin tones.
Pat McGrath Labs
While Mother Pat McGrath really requires no introduction, her decade-spanning career and fashion month résumé is worth mentioning, at minimum. The actual self-made billionaire, whose brand surpassed the earnings of Kylie Cosmetics in March of 2019, has built her beauty empire from the bottom, creating a massive platform loved by beauty obsessives. The luxury makeup brand, marked by its decadent packaging and rich, shimmer-filled formulas, leave cosmetics lovers swooning with every swipe.
If anyone knows makeup, it's famed artist Danessa Myricks. That's why, she's created a pigmented line of complexion products, eyeshadows, and more with high-intensity colors made with Black skin in mind.
A single mom who was battling breast cancer, Cashmere Nicole was able build a powerful brand with a $3 million investment from cosmetics powerhouse, Unilever. The line includes complexion products, eyeshadows, and lip products inspired by some our sweet tooth favorites.
The Lip Bar
Rejected by "Shark Tank" judges, Melissa Butler didn't allow their criticisms to hinder her success. She launched her vegan lip line, turning it into a multi-million dollar empire beloved by lipstick fiends.
Elo Lipcare was created when lip balm enthusiast Timothy George struggled finding an option that didn't leave his lips chap. The beauty brand is plant-based, and its lip balms are wax-free and petroleum-free.
In 2016 Niye Attang started Ace Beaute with a wide assortment of false lashes, and later expanded to offer eyeshadows and brushes. Now that the brand is completely cruelty-free, it replaced its mink lashes with faux mink lashes. Ace Beaute's motto is "Beauty For All," meaning regardless of sex, age, skin color, and religion.
Twin sisters Feven and Helena Yohannes founded 241 Cosmetics with a mission to enhance beauty, not hide it. For the duo, their beauty philosophy is rooted in their first memories as political refugees from Eritrea. Its product line contains eyeshadow, mascara, liquid eyeliner, lipstick, and lip gloss.
Camara Aunique Beauty
Camara Aunique Helps, a renowned celebrity makeup artist whose clients include Angela Bassett and June Ambrose, launched her brand Camara Aunique Beauty to bring her expertise into your home. According to the website, each lash can be worn up to 10 times. Choose between an everyday length to an ultra-glam option.
Prior to launching Undefined Beauty, Dorian Morris started her career in 2013 working for beauty brands like Fenty, Marc Jacobs, Kat Von D, and Covergirl. When she started the brand in 2018, her mission was to give customers clean products at affordable prices. The CBD beauty line features an elixir, serum, cleansing bar, candle, tinted balm, exfoliating treatment, and a bath soak.
Born in 2004, Lamik Beauty is a vegan makeup line formulated with natural and organic ingredients like oregano leaf, thyme, rosemary leaf, and coconut. Founded by Kim Roxie, Lamik Beauty offers up eyebrow products, and has an option to assist in finding your ideal match.
Laws of Nature Cosmetics
Upon receiving the unfortunate news of her mother being diagnosed with metastatic breast cancer in 2007, Jasmine Rose made it a goal to learn more about the disease. After extensive research, she discovered the link between specific chemicals like parabens, mercury, lead, and talc in cosmetics and forming breast cancer. This knowledge led Rose to launch Laws of Nature Cosmetics, with its Foxy Finish Mineral Creme Foundation the foray into the beauty industry.
If you're in need of a new glowy highlighter, look to Aeva Beauty. Founded by Francisca Francois, the brand is known for its wide selection of multi-purpose highlighters, shimmery lip glosses, and matte lipsticks.
Makeup For Melanin Girls
Tomi Gbeleyi's first runway experience was being the only dark-skinned model, and having the makeup artists not equipped with the proper shades to match her. After this, she decided to start learning how to do her own makeup to avoid being in that situation again. Gbelevi started watching beauty vloggers of color and made a dedicated Instagram page for them, @MakeupforMelaninGirls. This page later turned into a brand.
With most lash services still unavailable, finding a good pair of falsies is a must. In comes to play Lena Lashes, which features a slew of different lash lengths to choose from. Who needs a technician when you have a good set of falsies?
Incorporating color, science, and technology, Hue Noir makes beauty products for nuanced skin tones that range from fair to dark. Established by product chemist Paula Hayes, the brand uses a combination of "scientific-based research and development, custom-made manufacturing equipment, leading-edge light and color technology, and innovative luxury ingredients to design textures and shades guaranteed to work for women of color."
MakeUp By Sparkle
Celebrity makeup artist and licensed esthetician Sparkle Chanel created MakeUp By Sparkle for every makeup expert level. No matter if you're a beginning or pro, the products are meant for everyone. Its lip assortment includes matte liquid, lipgloss, and vinyl lip lacquer.
For Adiya Dixon Wiggins, a practicing attorney and mother of two, mornings were always extremely hectic. Striving to find a shortcut to apply her beauty products before work, she couldn't find the perfect brush, so she made her own. Try out Yubi's brush and sponge to witness the results for yourself.
Stay Golden Cosmetics
Born and raised in Jamaica, Danielle ‘Danz’ Edmond realized her curiosity with the artistry surrounding beauty and fashion when she signed with a modeling agency in high school. Realizing she had a talent for cosmetics, she launched Stay Golden Cosmetics.
Makeda K Beauty
Makeda K Beauty's faux mink lashes are designed to be worn on women with curly, thick lashes. Launched by Makeda Robinson, the brand aims to give customer lashes that aren't too straight, or feel overly heavy. According to the website, you can use the lashes a whooping 25 times until you're recommenced to expose of them.
Destiny Jones launched Lipmatic in 2014 with four lipglosses. The brand has grown and now in addition to lipgloss it sells matte lipsticks, cream lipsticks, and lip liners, all 98% organic.
Omolewa Cosmetics describes itself as an elegant makeup line with staying power for women of color who want to look red carpet ready everyday. Started by Irene Dele-Adejumo, the line is non toxic, vegan, paraben free, sulfate free, and cruelty free.
Shemika Harmitt started Prime Beauty to remind women of color that their beauty needs are primary, not secondary. Its product assortment consists of highlighters, bronzers, matte liquid lipsticks, an eyeshadow palette, and pigments.
Beauty By Stony
Launched in 2019 out of Chantal Gregory's two bedroom apartment in California, Beauty By Stony is a cruelty free (and partially vegan) makeup line. The brand's motto is “Quality + Affordable = Certified Gorgeous."
If it's time to replace your makeup brushes, consider purchasing new ones from Alori Collection. In addition to makeup brushes, the brand also carries sponges, brush cleaners, makeup remover, and hand sanitizer.
BLAC Minerals Cosmetics
Merced Saint Boyce created BLAC Minerals Cosmetics, a non-toxic makeup line for women of color. From foundations to lip glosses, the brand has every product you need.
Makeup artist Christopher Drummond created his vegan and cruelty-free makeup line CD Beauty in New York City. For every brow product you need to master the perfect arch, look to CD Beauty.
Made in Trinidad and Tobago, Sacha Cosmetics is a makeup line for women of color created by Kama Maharaj. Launched way back in 1979, the brand's hero product is the Buttermilk Powder.
It's easy to forget about cleaning your makeup brushes and sponges, but they should be frequently washed. For your next cleaning, purchase EMel's natural makeup brush and sponge cleansing soap, founded by makeup artist Emma McRae.
Glamazon Beauty Cosmetics
Glamazon Beauty Cosmetics was founded by makeup artist and former model Kim Baker. After her time spent in the industry, Baker was influenced by makeup artists like Reggie Wells, Quietfire, and Kevyn Aucoin, which prompted her to start her brand.
When she was studying pharmacy at age 18, Flow decided to make a career switch and pursue a degree in cosmetic science at London College of Fashion. After learning about formulating foundations, eyeshadows, and blushes, she launched MDM Flow when she was 22. The brand is influenced by Flow's love for black and gold colors, hip hop, beauty, fashion, and science.
Obaa means woman in Twi, a language from the Ashanti Tribe in Ghana. OBAA Beauty's selection of vivid eyeshadows are each attributed to a female name in Twi. The line carries an eyeshadow palette and matte liquid lipsticks.
Black-Owned Beauty Brands: Hair
Born in a Brooklyn kitchen in 1993, Carol's Daughter started with friends and family. Lisa Price began selling her products at Flea Markets, and later grew her side hustle into a brand.
Sisters Miko and Titi Branch created Miss Jessie's in 2004. With the product development knowledge they gained from their salon/workshop, the siblings established their ultimate curly hair products.
Mahisha Dellinger, a former marketing manager, was dismayed with the underwhelming amount of natural hair products formulated with quality ingredients, so she made a career change and set out to create her own. Curls has worked with celebrities like Halle Berry and Alicia Keys.
The old adage “necessity is the mother of invention/when there’s a will there’s a way" motivated Jasmine Lawrence to launch EDEN BodyWorks in 2014. After experiencing a hair-damaging chemical burn at age 11, Lawrence became aware of the lack of natural hair products on the market that would aid in restoring her hair. EDEN's mission is to provide solutions for common beauty concerns.
Felicia Leatherwood Brush
Celebrity stylist Felicia Leatherwood created Felicia Leatherwood Brush after seeing her social media followers looking for a detangling brush specifically made for kinky curly textures. This drove Leatherwood to make her detangling brush, ideal for all hair types because of its open ended flexibility at the top.
On a trip to Kenya in 2014, all the hair of Grace Eleyae's head broke off during a bumpy car ride. This was the result of her chemically straightened hair and friction again the seat's headrest. After enduring this traumatic experience, later that year Eleyae created the first prototype of the slap. Today, the brand carries slaps, turbans, headbands, and more.
Founded by Tracey Pickett, Hairbrella ensures you don't have to compromise fashion for practicality. Step outside in the rain and you'll be protected while looking stylish in one of the brand's Hairbrellas.
With decades working in the beauty industry, Anthony Dickey launched Hair Rules Salon in New York. But if you can't make it to the physical location, bring the salon experience to your home with one of Hair Rules' products.
Launched in 2016 by Tomara Watkins, Loza Tam offers up high quality head wraps and headbands. When creating the brand, Tomara's goal was to provide hair products that wouldn't rip out hair and weren't complicated to use.
TGIN, Thank God It's Natural, was founded by Chris-Tia Donaldson after being diagnosed with breast cancer and realizing how money could be the difference between living and dying. Aside from its hair care products, the brand also has its TGIN Foundation, which supports and empowers women undergoing treatment.
Founded by Maya Smith, a licensed cosmetologist, The Doux carries a full line of haircare products. And if you're based in Georgia, the brand also has a salon.
The Y By Yusef
You might know him as Rihanna's go-to hairstylist, but did you know Yusef Williams also has a line of hair brushes? If you didn't, consider checking them out ASAP.
Vernon François, a celeb hairstylist in the UK, launched his haircare line in 2013. The line sources its oils from Africa, while also working with an organization that collaborates with local farmers.
For the 4C crowd, this rich, shea butter-based conditioner (from Tracee Ellis Ross' inaugural haircare line) is a miracle in a yellow-capped bottle.
This Brooklyn-based haircare line, target specifically for customers with locs, features a baobab and aloe vera-based gel perfect for a flake-free retwist.
Alodia Hair Care
Healthy hair begins with a healthy scalp. This system — which includes a black soap wash, a conditioning mask, scalp oil, and hair cream — is ideal for those plagued with dandruff and psoriasis.
Wash day should evoke joy, not stress — and this avocado oil and aloe vera detangler is a product that makes it a breeze.
Mielle founder and CEO Monique Rodriguez has always been passionate about the health and beauty of women. Working as a registered nurse for almost a decade before launching her haircare brand, she's long understood the need for safe, yet effective products for Black women. Many of the hero ingredients for the brand include babassu oil, honey, and ginger.
Camille Rose Naturals
Janell Stephen's powerhouse brand began after she realized that the beauty products she was using on her children were packed with damaging ingredients. The result was an at-home concoction that snowballed into a successful haircare brand that occupies shelves in Target, Bed, Bath & Beyond, and Whole Foods.
Nancy Twine's journey with her own at-home beauty concoctions began before she was even 10-years-old. Fast forward decades, and Briogeo is the go-to brand for every hair type one can think of.
TPH By Taraji
Naturals know, the most important — and most difficult — part of wash day is detangling. This avocado oil-enriched conditioner makes the process a breeze.
Ayo Ogun founded the vegan haircare brand Soultanicals after trying to untangle her six daughters' hair. Soultanicals caters to multi-textured hair ad the challenges that come with it. Its line includes the nine product H.E.A.L. (Holistic Essential Antiviral Living) Collection.
After a trusted stylist ruined Lana Boone's hair, she decided to take matters into her own hands with her brand Kurly Klips. Started in 2013, the haircare brand was the first company that sold clip-ins for natural hair.
Started back in 1990 by Cornell McBride, Design Essentials sells over 40 haircare product. The line works for every hair type, and you can shop by categories like moisture, smoothing, curl enhancing, breakage, dandruff, and more.
Latched + Hooked
Founded by Tiffany Gatlin, Latched + Hooked's patented curls are non-toxic, stress-free, and made with synthetic fiber. The Atlanta-based brand sells textured synthetic hair extensions and hair care products.
In 2017, Susan Edwards founded haircare brand Uhai Beauty with her husband Varsay Sirleaf in Monrovia, Liberia. Edwards, a former engineer, decided to launch the brand out of her love to create products that "showcase the powerful botanics sourced from the continent."
Uncle Funky's Daughter Hair
Created by Renee Morris, a mom of four, Uncle Funky's Daughter Hair creates hair products for kinky, curly, and wavy hair. Find its products in lots of retailers like Target, CVS, RiteAid, Walmart, Walgreens, and Wegmans.
At the age of 14, Taliah Waajid started her haircare brand. Taliah Waajid offers four different collections of healthy hair products which include Natural Hair Care, Curly Hair Care, Protective Styling, and Children’s Hair Care.
Glow by Daye
Based in Los Angeles, Glow by Daye is a hair accessories label launched by Ranay Daye. Featured are satin bonnets, shower caps, deep conditioning heat caps, and soft hood dryer attachments.
The Mane Choice
Using her knowledge from a bachelor’s degree as a Registered Nurse, Courtney Adeleye launched The Mane Choice, a hair care line made for all hair types. The brand carries products for women, men, and children.
The Wrap Life
The Wrap Life came to life when Nnenna Stella had trouble finding authentic African headwraps. The Brooklyn-based hair accessory brand is known for its chic prints and exciting colors.
Gwen Jimmere used the skills she learned from her role as Global Digital Marketing Director at Ford Motor Company to start her brand Naturalicious. Find your ideal haircare product by shopping through its organic, all-natural categories like tight curls, loose curls, and body care.
Tropic Isle Living
Starting their career at Sundial Herbs, a Bronx-based retailer that focuses on herbal products and remedies, Michael Anthony Hines and Lois Reid-Hines joined forces to launch Tropic Isle Living. The brand, born in 1992, seeks to make Jamaican Black Castor Oil a household staple.
The Ronnie Shop
Started by chemical engineer Garonne (aka, Ronnie), The Ronnie Shop specializes in hair regrowth products. Based in New York City, the haircare brand's products are made using ingredients like grapeseed oil, jojoba oil, and essential oils including lemongrass, grapefruit, peppermint, and eucalyptus.
Girl + Hair
Camille Verovic, a marketing professional turned doctor, would usually turn to protective styling with her busy schedule. She opted for either hair extensions, crochet braids, wigs, braids, or weaves, but realized the lack of natural hair care products that would grow her natural hair while it was in a braided protective style. With Verovic's hardships finding the best possible ingredients for optimal hair health, she founded Girl & Hair.
Specifically aimed to focus on hair and scalp health for texturized hair, Sienna Naturals offers a wide range of cleansers, conditioners, oils, and treatments. Built by Hannah Diop, the products are free of silicones, Petroleum, Mineral Oil, SLS, SLES, Dyes, Fragrance, Phthalates, DEA, as well as other harsh synthetics.
Chocolate Kinks & Kurls
After holding roles as a senior pharmacy tech and owner of natural hair care boutique, Juanita Henderson started her brand Chocolate Kinks & Kurls in 2016. As a mother of four, the founder finally decided to start her haircare brand with encouragement from her daughters and customers.
Available at Sephora, Qhemet Biologics is influenced by hair care traditions in African, Mediterranean, and Ayurvedic. The clean, plant-based brand was founded by Felis Butler in 2004.
Working as a board-certified dermatologist, Shari Hick-Graham, M.D., assists patients with various skin conditions, including diseases that involve the scalp and hair. After treating these patients, she noticed that scalp irritation directly influences hair loss. The dermatologist created LivSo as a solution. According to its website, "We developed our line of moisturizing products based on extensive dermatological experience and scientific research."
Beja Flor Naturals
Stated on its website, Beja Flor Naturals is the "first American beauty line to include fair trade, nutrient rich botanicals ingredients from Brazil." The organic hair and skin care brand was founded by Stevonne Ratliff after suffering hypo and hyper pigmentation along with additional skin sensitivities.
Bask & Bloom
Shortly after giving birth to her first child, Candera Thompson decided to switch her hair to natural. During this transition, postpartum shedding contributed to dryness and breakage to her hair. Thompson brought forth her appreciation for at-home remedies and herbal teas as well as her MBA to start Bask & Bloom. The brand offers up both hair and skin products.
Started by Julian Huff and Hannah Mussette, Jumu is a hairbrush brand offering a hair pick and detangling comb. Find out exactly how to use the tools with the tutorial on its site.
NUELE is meant to give women healthy, luxurious hair without using chemical relaxers or keratin treatments. Formulated with jojoba oil, moringa oil, clary sage, argan oil, rosemary oil, its Hair Serum is a must-have for healthy strands.
One Little Parrot
Working as a Psychiatric Mental Health RN since 2014, DeQunda Smith helps patients with mental illness, substance abuse, eating disorders, personality disorders, and suicide prevention. A patient with trichotillomania, a condition where one pulls out their hair due to stress, influenced Smith to create a product that specifically caters to those suffering from trichotillomania. The product line aids in hair regrowth and behavior modification.
Exclusively at Sephora, Adwoa Beauty is a gender neutral haircare brand founded by Julian Addo. Its products are made for curly, kinky, and wavy textures.
Get luxe smooth hair from using a silk pillow from Silked. Created in Los Angeles by Phoenix Gonzalez and Sandra McCurdy, the brand makes chic pillow cases, hair accessories, and now face masks.
Nancy's Kitchen Products
Handcrafted in Atlanta, Nancy's Kitchen Products offers both women and men haircare products. Made for kinky, coily, and curly hair types, the brand was founded by Donna Jenay in 2014.
Offering a wide assortment of hair products specifically for curly hair, Wendi Levy and Kim Etheredge founded Mixed Chicks. The brand makes products for both women and children at affordable prices.
Nickie Nougaisse designed Curls Dynasty for women who are transitioning to natural hair. The products are infused with ingredients that foster strong, hydrated, and texturized curls.
Eternally In Amber
Established in New York back in 2014, Eternally In Amber offers hair oils, styling products, and accessories like headbands and scrunchies. You can also subscribe to its monthly box, which includes a new trendy hair accessory each month.
When she was experiencing an itchy scalp, founder Sherrel Sampson tried product after product to attempt to cure it. Not having any luck with any options on the market, Sampson had the idea of creating a line of botanical-based scalp care products. Available at Target, the line includes a growth serum, cleansing bar, foam treatment, itch-calming serum.
Kim and Tim Lewis first launched CurlMix as a subscription box (seen on Shark Tank), but as of 2018 the brand has evolved into solution focused line for curly hair girls. According to its website, the solutions are selected by loyal CurlMixers, its customers base that gives insight through Facebook.
Innocent Hair Care
Two friends, Leida Boto-Labarre and Lisa Dzapasi, collaborated to create Innocent Hair Care. The natural afro hair care line is both good for your hair and the environment by using reusable glass packaging.
Charlotte Mensah, hairstylist and owner of Hair Lounge Salon in London, created her luxe haircare brand Charlotte Mensah. Available on Net-A-Porter and Space NK, the TZR Beauty Award-winning line includes its Manketti Oil, Manketti Oil Finishing Mist, and Manketti Oil Shampoo and Conditioner.
Antidote Street's focus is to make hair simple and easy. This is done through providing a wide assortment of products for women with curly, kinky, afro or multi-textured hair.
Black-Owned Beauty Brands: Skincare
Behind SDOT Beauty, a luxury apothecary brand, is Harlem native Stephanie Coker. The New York-based brand sells products in categories including skin, body, baby, hair, as well as hand and nails.
Disappointed with the lack of sunscreen options for women of color, Katonya Breaux launched Unsun Cosmetics in 2016. The brand was built to make products that are both clean and contain no-residue.
Love a good eye mask? Order your next one from KNC Beauty. Founded by Kristen Noel Crawley, the brand sells retinol-infused eye masks, as well as collagen-infused lip masks.
Oui The People
Oui The People started by creating razors for women, as opposed to "men’s razor dressed in pink." Its razors are custom milled and made with long-lasting steel, so you won't have to continuously dispose of it. Plus, the razors will be a chic addition to your shower lineup.
Launched to solve a variety of skin issues for melanin-rich skin, Kaike makes plant-based skincare. The brand was founded by Keli Smith in 2015 to provide a skincare routine that's a "piece of cake."
Lesley Thornton, an esthetician and formulator, created Klur to provide women with plant-based skincare products. Its assortment includes a serum concentrate, multi-correctional repair serum, corrective complex, skin supplement, multi-use additive, daily moisture cleanser, and body oil.
The Honey Pot
Bea Dixon founded The Honey Pot when she was suffering from bacterial vaginosis and struggling to find solutions to cure it. Powered by herbs, the brand makes products for cleansing, refreshing, soothing, menstruation, and mothers-to-be.
54 Thrones is an African luxury beauty brand founded by Christina Tegbe. Her message behind the brand is “Made in Africa is Luxury," and she does that by teaming up with artisans who craft the luxe products for her brand.
Created by Ndidi Obidoa and Chinelo Chidozie, Bolden makes products for women of color that really show results. The skincare brands has a facial line and a shea oil line.
Black Girl Sunscreen
Physical sunscreen, which typically includes zinc oxide and titanium oxide, often leaves a white cast on the skin. But with reef-safe and vegan ingredients, Black Girl Sunscreen makes sure that your SPF goes on without a trace.
All that glitters is gold — so your skin deserves a dusting of this new 24 karat antioxidant face oil, which boasts baobab oil for plumping and cell turnover.
Cosmetic chemist Ron Robinson is a longtime industry expert on all things beauty — so of course, his signature serum from BeautyStat Cosmetics is an editor favorite. And with good reason. The formula contains the highest percentage of vitamin C allowable in products at 20%.
Created by Ghananian American Abena Boamah, her 100% natural, ethical skincare brand gives back with every purchase. Hanahana's products are made with pure shea butter sourced directly from the Katariga Women's Shea Cooperative in Ghana which employs Ghanaian women and supports their businesses.
Black women are rarely, if ever, represented in the luxury skincare space. Enter: Epara Skincare, a natural line created in 2017 by Ozohu Adoh, and the first ever Black-owned luxury skincare brand to retail at Barney's. The brand became one of standout emerging beauty brands recognized by the retailer through a series of pop-ups in fall of 2018. The luxury formulas are crafted using the best African ingredients.
Lauren Napier Beauty
With an extensive career in editorial and celebrity makeup, Lauren Napier noticed that an eco-friendly and effective makeup wipe was missing from the market. Enter: Lauren Napier Beauty, a luxury line of cleansing wipes that are biodegradable, and cater to every skin type.
Dr. Chaneve Jeanniton, MD, founder of Brooklyn Face & Eye in New York, is considered an authority in the world in skincare. So it's only right that she created her own luxe line of products that are paraben, sulfate, artificial fragrance, and dye free. The line, available exclusively through her med spa, have become a go-to for her celebrity patients like Tracee Ellis Ross.
Beneath Your Mask
When Dana Jackson was diagnosed with Systemic Lupus Erythematosus right before her 30th birthday, her prognosis was anything but positive. Fast forward to 2012 and beginning her healing process, Jackson was looking for products that could repair her skin. The luxurious, all-natural line boasts healing ingredients that are great for you and your skin.
The brand's founder, Caroline Owusu-Ansah, was first introduced to the West African bath staple when she was just five-years-old. Now, the mesh exfoliators, in an array of colors, are upgrading bath routines.
Men, we got you covered too. Founded by Tristan Walker, who saw a need in the Black men's grooming space, Bevel is the smell-good line that leaves the ladies as obsessed as the men.
Niambi Cacchioli wanted to make skincare products that were easy and affordable for Women of Color — and she did just that. Her goal came to life with Pholk Beauty, a natural, vegan skincare brand made from a lab in Jersey City, New Jersey. The products include ingredients like cold-pressed hibiscus oil, aloe vera, turmeric, and kaolin clay.
Mary Louise Cosmetics
Influenced by her grandmothers Mary (maternal), and Louise (paternal), Akilah Mary-Louise Releford always found joy in creating her own natural beauty products. In 2017, the beauty fanatic started Mary Louise Cosmetics to provide clean skincare products that were equal parts fun and easy.
Desiree Verdejo created Hyper Skin after struggling with acne while she was pregnant with her first child. After not being able to find products that would cure the hormonal breakouts and intense dark marks she had, she decided to make her own. The brand's first product is Hyper Clear, a vitamin C serum that includes ingredients like vitamin E, kojic acid, turmeric and bearberry that help to brighten and smooth skin.
Founded by Dr. Mia Chae Reddy, Dehiya Beauty is a plant-based, all natural, and vegan skincare line. The founder describes the brand as "a nod to grandma's thoughtful skincare ritual, a conjuring of ancestral beauty secrets, and a return to simple beauty." Its website breaks down their skincare ritual along with a description on how to use each product.
Frederick Benjamin Grooming
Don't worry, men aren't forgotten about. Created by Michael James, Frederick Benjamin Grooming caters to Black men with its line of haircare and grooming products.
When Nyakio Kamoche Grieco was visiting her grandma in Kenya as a child, she discovered how to exfoliate dry skin using coffee beans. As Gricco was on a mission to become an entrepreneur, she noticed many cultures were represented, but Africa wasn't one of them. She decided to fill the gap by creating her skincare brand.
Rose MD Skincare
Racking up two decades of research and clinical expertise to create beauty routines customized to the needs of her patients, Rosemarie Ingleton, M.D., Board Certified Dermatologist and Medical Director of Ingleton Dermatology, opted to create her own clean products. All of ROSE Ingleton MD Skincare's products are infused with its signature Jamaican SuperFruit Blend (which is formulated with high concentrations of potent, scientifically-proven ingredients, made to enhance youthful, glowing skin).
Growing up with acne and dark spots, Dorion Renaud never knew how to properly address his melanin-rich skin concerns. Both at-home remedies and dermatologist failed to help him, and the only thing he found that made a noticeable difference was shea butter. He launched his brand Buttah to share his discovery with the world.
In 2016, Ebony Clay began to develop psoriasis on her face, hands, lips, inner-ears, and scalp. The steroids she was prescribed would give her skin discoloration, so she started investigating natural remedies. Since she found an article on CBD and started using it on her skin, she's never looked back. Kayaire's CBD offerings include a gel cleanser, exfoliating toner, cream moisturizer, and exfoliating polish.
She'Neil Johnson and Nicolette Graves started Base Butter with the mission of giving oily and combination skin types easy skincare products. The brand has two products available, its radiate face jelly and sustainable makeup remover.
Marla Rene Luxe Skincare
When she was taking care of her mother who later passed away due to complications from cancer, Marla Rene was passionate about creating natural skincare products for women of color. While caring for her mother, she took into account what ingredients she was using. As a form of coping mechanism, Rene launched her handmade brand Marla Rene Luxe Skincare.
Salt Spray Soap Co.
Genelle John launched Salt Spray Soap Co. when she returned home to Bermuda after receiving a higher education. Her line features soaps body butters, salt scrubs, and lip balms, all made with beneficial clays and other natural additives.
Ounce of Nature
Ounce of Nature prides itself in using the best possible ingredients. According to its website, "Each oil is sourced from the richest terroirs of the world and are comedogenically rated from 0 to 1." Created by Andres Roban, the skincare brand features a line of bath and body products that include its Green Tea Facial Toner, Anti-Aging Face Mask, Hyaluronic Acid Facial Hydrator, Bath Bombs, Bar Soaps, and more.
Skin Deep Bodycare
Dominique Boseman, a former lawyer, created Skin Deep Bodycare for those who deal with eczema-prone and sensitive skin. The skincare brand's products are both plant-based and toxin-free.
Chloe and Chad
Former accountant Aisha Besson founded Chloe and Chad after she started making a line of organic and natural soaps, balms, lotions ,and body butters in her kitchen. In 2016 she launched the brand with products made with ingredients like aloe vera juice, witch hazel hydrosol, hibiscus hydrosol, coconut oil, vitamin E, and vitamin C.
Noticing a gap in the market for affordable natural skincare products, Veronica Smith took her passion for creating things from scratch into building her brand Alchemy. Smith grew up trying to find products for her sensitive skin, which is exactly what her brand provides.
In search of a natural moisturizer that could be used all over, founder Nykeba René opted to make her own with her brand Cori René, launched in 2013. Its products are formulated with raw ingredients, as well as organic, cold pressed, or steam distilled oils.
Butter by Keba
As a therapeutic activity, Makeba Lloyd would blend and mix together essential oils and phthalate-free fragrances with shea butter as easy way to moisturize and smell good all in one. Makeba decided to learn more through aromatherapy classes at the New York Open Center, and turned her hobby into a business with her brand Butter by Keba.
Nolaskinsentials was born after Jane Ormon searched for a plant-based skin care line specifically for skin with melanin and couldn't find any brands. The founder built her own brand that is not only for melanin based skin tone, but all skin tones.
Elle Johnson Co.
Battling oily skin influenced LaVonndra Elle Johnson to produce natural remedies that would calm and clear her complexion. She used her knowledge as brand strategist to create her skincare line Elle Johnson Co.
Ode to Self Skincare
The idea of Ode to Self Skincare happened when Kimberlee Alexandria was getting off her exit on her way home. "It was the most fitting name that I ever conjured, as it perfectly married the love story with myself and creating a beautiful relationship out of it," the founder explains on its website. The line consists of a face oil, body + hair oil, and an essence.
As a mother to three active kids, Chantel Powell found herself making natural body care recipes for her family before she launched her past time into a business. Suitable for all ages, Play Pits is an all-natural deodorant brand.
Brown Girl Jane
In My Heals
In My Heals is a one woman team consisting of Jasmine Wilcoxson. Out of her fondness of baths she launched her brand, which involves a slew of bath salts, soaks, oils, and more.
In a quest to help her children address their eczema, Danika Berry started Glam Body in 2017. Its homemade coffee body scrubs come in coconut, mandarin love, peppermint, and pink grapefruit.
Providing both hair and face oil, chemist Ni'Kita Wilson launched her skincare brand Ni’Kita Wilson Beauty Chemist. Stated on its website, the brand "celebrates the allure, strength and resolve of Today's Black Woman while catering to our needs, never letting us forget how dope we are."
Ayele & Co.
At only 21 years old, Danielle Bahi founded her skincare brand Ayele & Co. The brand caters to everyone, and the products can be shopped by skin concern on its website.
Model Tatiana Elizabeth Price started her line Skin Buttr, a brand consisting of natural skin and body products. The line features whipped shea based body butters and scrubs.
Elements of Aliel
Elements of Aliel began when founder LaKeisha Entsuah was pregnant with her first child. Having to change her lifestyle when she struggled with secondary infertility, finding natural skincare products for her sensitive skin was another battle. From this struggle Elements of Aliel, a gentle line of plant powered products, was born.
Brown And Coconut
After suffering from acne and being disappointed with the results from popular skincare products on the market, sisters Letisha and Zeena Brown began researching and formulating their own solutions. Located in Boston, Brown And Coconut's skincare products are 100% plant-based and non-GMO.
Dirt Don't Hurt
Founded by sisters, Dirt Don't Hurt is an activated charcoal product line featuring options for skin, body, and oral. Ingredients used include activated charcoal, bentonite clay, clove, peppermint, turmeric, sage, and more.
Made specifically for busy moms, Raquel Roxanne Nowak, mother of two, founded Matrescence Skin. Its skincare is crafted to "address the specific issues that pregnancy and postpartum skin are prone to, such as hyperpigmentation, acne, dryness, melasma and stretch marks."
Black-Owned Beauty Brands: Fragrance & Candles
Created by Denequa Williams in her Brooklyn apartment, Lit BKLYN can now barely stay on digital shelves. The comforting scents and long-lasting candles have become New York City's most luxurious party favor that fragrance lovers die to get their hands on.
Made by fashion lifestyle writer Melissa Ann Henderson, these sumptuous candles are a must-have to set the mood. The signature scent of the brand — my personal favorite — is a sexy citrus fragrance that fills any space.
Created by Blair Armstrong, the luxury skincare brand is also responsible for some intoxicating candles and fragrances.
Founder Kay created UNLAX Candles when she was often turning to the product to help with her anxiety. Her relaxing assortment of candles includes scents like lavender, green tea, lemon grass, and more.
Erin C.created ReBourné after going through a burn accident in 2016 and using candles to help her find peace creatively. In addition to candles, the brand also sells insence, body, hair, and clothing products.
Harlem Candle Co.
Teri Johnson, a travel and lifestyle specialist, founded Harlem Candle Co. to marry together her love of fragrance, jazz, and Harlem. Buy one of its luxury candles on its website or in Bloomingdale's.
Black-Owned Beauty Brands: Nails
People of Color
If you've ever cried tears of frustration at the nail polish wall because you couldn't find a befitting nude, then this one's for you. People of Color, founded by Jacqueline Carrington, is a line that prioritizes various shades of brown first — and not as an afterthought.
Pear Nova founder and Chicago native Rachel James knew exactly what she was doing when she created this luxury nail brand and nail space. The brand's most beloved product is the gel lacquer, which rivals even the most notable gel polish salon brands in quality.
10-free, vegan, cruelty-free nail polish that lasts for days is what you can expect from Mischo Beauty. Created in 2013 by Kitiya Mischo King, the brand boasts dozens of colors fit for any nail mood.
Ginger + Liz
While discussing the lack of opaque cremes, vivid brights, and cool nudes with the nail polishes they loved, Ginger Johnson and Liz Pickett had the lightbulb idea to make their own. In 2010, the friends launched Ginger + Liz, a vegan-friendly and toxin free nail lacquer brand.
On top of an impressive client roaster that celebs like Ariana Grande, Lupita Nyong'o, and Jennifer Lopez, Bernadette Thompson's nail line is the first Black-owned nail care line in United States. Shop the line of polishes and give yourself a salon-worthy mani from the comfort of your home.
Based in New Orleans, LaPierre Cosmetics is a nail polish brand founded by Brandi Blocker. When she was diagnosed with lung cancer in 2013, Blocker was limited to what nail polishes she could use. Because of this, her daughter created a 10-free brand LaPierre could use, and the brand was born.
Triple O Polish
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