165 Black-Owned Beauty Brands You Should Be Supporting Right Now

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From concealer to cocoa butter and everything else in between, Black-owned beauty brands span just about every cosmetic category that there is. These small and often self-funded brands churn out quality products that are crafted with deeper skin tones and coily hair textures in mind — and also speaking out boldly and unapologetically about the injustices of our nation, refusing to be complicit amidst the silence of many other major mainstream brands.

And now, more than ever, is the time to pad their pockets with dollars and flood their feeds with support. In the face of unrest, these are the brands putting real action behind their social media posts, taking a genuine interest in the injustices of Black people, and donating masses of their proceeds to the community impacted by social injustice — even during a pandemic that's impacting their profits.

"Posting a quote from slain civil rights leaders is not enough," Lauren Napier, founder of Lauren Napier Beauty, a luxury skincare brand, tells TZR. "Posting an illustration of a black and white hand intertwined is not enough. It’s absolutely not enough to scour your social media mentions form the black customer and repost her image so say, 'See, we see you!' NO, this is not it. The answer is hiring and consulting black talent so that there is a voice in the room to speak to the people the brands want to reach as it is clear that these brands lack racial the racial sensitivity, compassion and require a translator."

Ahead, check out these beauty brands who aren't shying away from speaking out about what's right, putting their money where their mouths are, and are the brainchildren of brilliant Black beauty experts who identified a need in the beauty world.

We only include products that have been independently selected by The Zoe Report’s editorial team. However, we may receive a portion of sales if you purchase a product through a link in this article.

Black-Owned Beauty Brands: Makeup

Juvia's Place

Dope Queens

Bossy Lipsticks

Coloured Raine

Black Opal

Range Beauty

AJ Crimson

Vera Moore



Mented Cosmetics

UOMA Beauty

Pat McGrath Labs

Danessa Myricks

Beauty Bakerie

The Lip Bar

Elo Lipcare

Ace Beaute

241 Cosmetics

Camara Aunique Beauty

Undefined Beauty

Lamik Beauty

Laws of Nature Cosmetics

Aeva Beauty

Makeup For Melanin Girls

Lena Lashes

Hue Noir

MakeUp By Sparkle


Stay Golden Cosmetics

Makeda K Beauty


Omolewa Cosmetics

Prime Beauty

Beauty By Stony

Alori Collection

BLAC Minerals Cosmetics

CD Beauty

Sacha Cosmetics


Glamazon Beauty Cosmetics

MDM Flow

OBAA Beauty

Black-Owned Beauty Brands: Hair

Carol's Daughter

Miss Jessie's


Eden Bodyworks

Felicia Leatherwood Brush

Grace Eleyae


Hair Rules

Loza Tam


The Doux

The Y By Yusef

Vernon François

Pattern Beauty


Alodia Hair Care

Oyin Handmade

Mielle Organics

Camille Rose Naturals


TPH By Taraji


Kurly Klips

Design Essentials

Latched + Hooked

Uhai Beauty

Uncle Funky's Daughter Hair

Taliah Waajid

Glow by Daye

The Mane Choice

The Wrap Life


Tropic Isle Living

The Ronnie Shop

Girl + Hair

Sienna Naturals

Chocolate Kinks & Kurls

Qhemet Biologics


Beja Flor Naturals

Bask & Bloom



One Little Parrot

Adwoa Beauty


Nancy's Kitchen Products

Mixed Chicks

Curls Dynasty

Eternally In Amber



Innocent Hair Care

Charlotte Mensah

Antidote Street

Black-Owned Beauty Brands: Skincare


SDOT Beauty

Unsun Cosmetics

KNC Beauty

Oui The People




The Honey Pot

54 Thrones


Black Girl Sunscreen



Hanahana Beauty

Epara Skincare

Lauren Napier Beauty


Beneath Your Mask

Luv Scrub


Pholk Beauty

Mary Louise Cosmetics

Hyper Skin

Dehiya Beauty

Frederick Benjamin Grooming

Nyakio Beauty

Rose MD Skincare



Base Butter

Marla Rene Luxe Skincare

Salt Spray Soap Co.

Ounce of Nature

Skin Deep Bodycare

Chloe and Chad


Cori René

Butter by Keba


Elle Johnson Co.

Ode to Self Skincare

Play Pits

The Established

Brown Girl Jane

In My Heals

Glam Body

Ni’Kita Wilson

Ayele & Co.

Skin Buttr

Elements of Aliel

Brown And Coconut

Dirt Don't Hurt

Matrescence Skin

Black-Owned Beauty Brands: Fragrance & Candles

Lit Bklyn

Violet Summer


UNLAX Candles


Harlem Candle Co.

Black-Owned Beauty Brands: Nails

People of Color

Pear Nova

Mischo Beauty

Ginger + Liz

Bernadette Thompson

LaPierre Cosmetics

Triple O Polish

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