Target's New Swimwear Line Is All Under $50 & Perfect For Minimalists


Shopping for swimwear on a budget can be seriously disheartening. As you probably know, the trendy, minimalist swimsuits you see on Instagram can have surprisingly high prices — and paying over $100 for just a bikini top isn't always an option. Ever wonder exactly why swimwear is so expensive? Apparently, Target pondered this age-old question too, and decided to answer it once and for all; according to Target's new swimwear line Kona Sol, you should be able to get modern, on-trend swimwear for under $50.

And that doesn't exclude shoppers that aren't sizes XS to XL. Target's Kona Sol line includes pretty, affordable plus size swimwear for everyone sizes XS to XL, and 14W to 26W. The size-inclusive pieces are well-designed, too; this $27.99 V-wire bikini top is cute and made to support a full bust.

Textured fabric, vintage vibes, muted colors — Kona Sol's designs have the trendy swimwear details featured in pieces twice their price. It's hard to believe you could buy this modern black swimsuit at Target on your next grocery run, and that it only retails for $34.99. The sleek V-neck doesn't hint at the removable cups hidden in the swimsuit's design, and adjustable strings at the hips let you pick how much you'd like the fabric to ruche.

But besides all the visible details, the fabric itself is rated UPF 50+. UPF — or Ultraviolet Protection Factor — is like SPF for clothes, meaning the UPF 50 suit will only allow a small fraction of the sun's UV rays to reach your body.


Just as much effort went into the design of smaller pieces, too. The $19.99 Shortie Swim Shorts look nothing like the looser swim shorts on the market: the design is form-fitting and unabashedly flirty, baring a hint of skin on the outside of the thigh. The nylon and spandex blend shorts are a good option if you're a more serious swimmer, as well, since the fabric is designed to stretch with you.

Although Target only officially announced the Kona Sol swim line on Jan. 11, shoppers have already descended on the swimwear, and the 5-star reviews are pouring in. Dreaming of what you're going to wear this summer? Below, 13 pieces from Kona Sol to shop until the weather warms up.

Women's Adjustable Side One Piece Swimsuit - Kona Sol


This sleek black swimsuit's adjustable strings let you choose how revealing you'd like it to be near your hips.

Women's Ribbed Triangle Bikini Top - Kona Sol


Available in a dusty purple or blush pink, this ribbed triangle top looks like retails for way over $20.

Women's Plus Size Textured Tie Front One Piece Swimsuit - Kona Sol


The on-trend matte, textured fabric and cute tie front turn this swimsuit into an understated statement piece.

Women's Keyhole Tie Back Bikini Top - Kona Sol


This modern bikini top features a secure hook closure at the back — cleverly concealed by the keyhole's tie.

Women's Mesh Inset One Piece Swimsuit - Kona Sol Black


Balanced by detailed straps, the mesh panels draw attention to your waist while still providing more coverage.

Women's Bandeau Flounce One Piece Swimsuit - Kona Sol


The white polka dots on this navy suit create a Gingham-esque pattern.

Women's Faux Wrap Halter Bikini Top - Kona Sol


Available in black, burgundy, and navy, this form-fitting halter bikini top is already fetching rave reviews.

Women's Full Coverage High Waist Bikini Bottom - Kona Sol


This high-waisted bikini has a vintage feel, but the Classic Navy colorway updates it for 2019.

Women's Plus Size V-Wire Bikini Top - Kona Sol


This V-wire designs offers the same support and coverage as a halter top, but with a lace-up detail in the back.

Women's Textured Strappy Back One Piece Swimsuit - Kona Sol


This textured swimsuit is a steal, with sewn-in cups, dramatic back details, and totally adjustable straps.

Women's Shirred Strappy Back One Piece Swimsuit - Kona Sol


Hello, Baywatch. This bright one-piece has unique strap detailing at the back.

Women's Shortie Swim Shorts - Kona Sol


Finally — cute, affordable swim shorts. Ruching at the sides mimics the shape of traditional bikini bottoms.

Women's Plus Size Lace Up Back One Piece Swimsuit - Kona Sol


You can still find fun patterns at Kona Sol. This striped suit's corset back makes it even more eye-catching.