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Stila’s New Magnum XXX Mascara Is Here & It’s All About The Volume

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To make a great mascara, you need more than just a stellar formula. It has to be a combination of packaging and product; as you probably know, the mascara wand can make or break the entire thing. This is something Stila's new mascara seems to recognize: The just-released Magnum XXX Mascara credits its volumizing capability to both the formula (which contains big, buildable fibers) and the curvy, blossom-shaped wand. And while the $23 Stila Magnum XXX Mascara won't drop on StilaCosmetics.com until June 16, or arrive in-stores at Ulta until June 30, it's already available on Ulta.com.

Which makes it only the second Stila mascara on the market. The brand's other formula — the HUGE Extreme Lash Mascara — has a following, and is known for its ability to keep lashes fluffy (and smudge free). Shoppers may want to try out the new mascara, though, if they're on the hunt for a product that prioritizes a dramatic curl; the Magnum XXX formula contains Stila's Curl Flex, described on Ulta's website as a "unique styling resin." While a tad mysterious, the product description also notes that the Curl Flex is key to Magnum XXX's ability to keep lashes shiny, curled, and in-place during the day.

Courtesy of Stila

Shoppers will be able to swipe on the volume thanks to the formula's other not-so-secret ingredient: diamond powder. According to the product description, mixing in the 1 percent of powder gives the mascara a deeper, richer shade of black, and acts as a conditioner for your lashes. (Wondering how on earth that could work? Read more about crystal-infused skin care to learn why your favorite minerals are popping up in the beauty aisle.)

Additionally, the mascara promises to be clump free yet lightweight — meaning you'll actually be able to layer it on without weighing down your lashes. You won't have to use any special technique to achieve the Magnum XXX's full potential, either; Ulta notes that shoppers just need to "sweep" the wand across their lashes to instantly create volume and curl where there wasn't before.

Feel like you may've just found your new holy grail? Scroll down to snag a tube of Stila's new Magnum XXX Mascara, available on Ulta's website.